Authors

M. Gautham Machaiah

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Senior Media Professional

The shadow war: How ‘dark ads’ are rewriting the rules of marketing

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM

The politics of branding: How Joseph Vijay is engineering a new visual identity

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Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands

M. Gautham Machaiah May 19, 2026 3:44 PM