MoEngage acquires AI infrastructure company Aampe

MoEngage has announced the acquisition of San Francisco headquartered Aampe, an AI infrastructure company that provisions a dedicated, autonomous AI agent for every individual customer of a brand. 

The acquisition brings Aampe's reinforcement learning engine natively into MoEngage, creating the first engagement platform where workflow agents for marketers and decisioning agents that act for each user operate from a single, unified system delivering true 1:1 personalization at scale, stated a press release.

"Every marketer wants to show up at the right moment, with the right message, for every individual user. The challenge has never been ambition, it's been infrastructure," said Raviteja Dodda, Co-founder and CEO, MoEngage. "Aampe has built something the rest of the market hasn't cracked: a system that continuously optimizes content, timing, channel, and frequency together at an individual level. What impressed me equally was the team behind the technology. Paul, Schaun, Sami, and the entire Aampe team bring a rare combination of research depth and production rigor to one of the hardest problems in marketing. Together, we're building the future of agentic marketing, and we're thrilled to have them building it with us."

"We built Aampe on one conviction: one agent per user, not one model per segment," said Paul Meinshausen, Co-founder and CEO, Aampe. "A per-user agent builds a persistent and continuously evolving understanding of each individual customer, their rhythm, their content preferences, and what actually moves them to act. And because it learns over meanings rather than specific messages, everything it knows carries forward to the next interaction; nothing starts from zero. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception,”  

As part of the acquisition, Aampe's founding team, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead its Agentic Decisioning initiatives. Aampe's existing customers will continue to be served without disruption and will benefit from the additional engineering, data science, and customer support resources available through MoEngage.

Aampe's agents are in production across leading consumer brands, including ZenBusiness, Taxfix, Grab, and Swiggy. At scale, the platform runs hundreds of millions of dedicated AI agents and processes more than 200 billion decisions every week.

Swiggy, India's leading food delivery platform with over 25 million transacting users per month, has been using both MoEngage and Aampe in its customer engagement stack. 

“At Swiggy, personalization at scale isn’t a nice-to-have, it’s how we build loyalty with millions of users every day. MoEngage has been a core part of that infrastructure, and Aampe has shown us how we can deliver highly relevant messages to our customers by working through thousands of options and tailor-crafting toward their specific preferences. Customers find Swiggy to be their preferred destination, catering to their specific likes and dislikes. We anticipate this acquisition will further enhance the way we serve our customers, and help us in continuing to lead the curve.” said Niranjan Sane, AVP Growth, Swiggy. 

The acquisition unlocks what MoEngage calls a "Start Anywhere" approach. B2C brands can plug Aampe's per-user agents into their existing customer engagement or marketing automation platform without any disruption; MoEngage customers get Aampe natively, without switching a thing. Either way, individual-level agentic decisioning becomes accessible to every brand.