Date-wise News
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
Trapit Bansal’s professional journey reflects a rare blend of academic depth and industry exposure at some of the world’s top tech firms
The campaign calls out gimmicky tech, puts data privacy and user trust at the center of its brand promise
This print ad lets readers scan, speak, and steer the experience using just their voice
This issue features Anil Ambani’s aerospace resurgence with Falcon 2000, exclusive Cannes Lions 2025 insights on AI-led creativity, and India’s top tech visionaries shaping the digital economy.
Amitabh Kant has been a key driver of several nation-building initiatives like Make in India, Startup India, Incredible India, and God's Own Country
In his new role, Vikas will lead the group’s technology vision and execution, focusing on scaling platforms and driving innovation
Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
Soumya Gawri Jul 4, 2025 3:27 PM
These channels will be available on the free-to-air DTH platform for the allotment period from July 11, 2025 to March 31, 2026
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
Simran Sabherwal Jul 4, 2025 2:02 PM
Pooja Asar, Marketing Head of Tata Motors Passenger Electric Mobility, shares how empathy, data, and instinct are shaping the future of EV marketing in India’s digital era.
Brij Pahwa Jul 4, 2025 1:58 PM
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
NODWIN Gaming will also amplify the Esports World Cup Foundation’s mission of furthering representation in esports across India, Bangladesh, Nepal, others
Prior to this, Josh Gallagher was with EssenceMediacom as President - Asia Pacific
Rohit Jawa, CEO & MD – HUL, President – Unilever South Asia, and Member – Unilever Leadership Executive, presided over the IDMA 2025 jury meet today as the Jury Chair
Ravi Krishnan held the role of Head of Product, Category Experiences & New Channels at the e-commerce platform
Guest Column: Puravansh Maitreya, Head of Marketing at Lava International Limited, says creator creativity and cost must align with business goals in today’s evolving marketing landscape
Puravansh Maitreya Jul 4, 2025 12:34 PM
Dipak Krishnamani was earlier with Swiggy as VP - Business for Swiggy Instamart
Sayanti Bhattacharya joins from Merkle where she was Assistant Vice President – Analytics
Prior to this, Subhalaxmi Subbiah was with Interactive Avenues as Associate Group Head
Former staff accuse company of “ghosting”; offices shut amid cash crunch
e4m Staff Jul 4, 2025 11:57 AM
Shimona Chadha has over two decades of experience in marketing transformation
e4m Staff Jul 4, 2025 11:37 AM
The corrigendum addresses additional disclosures and amendments sought by regulatory authorities
e4m Staff Jul 4, 2025 11:21 AM
The agency has already worked with PVR INOX Pictures on previous digital campaigns
The Delhi HC has allowed Crocs to continue challenging copycat products that allegedly imitate its globally recognised design
While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens critical safeguards and makes it fallible to insider trading
The 16th edition of the Indian Digital Marketing Awards will be held on July 17
Revenue from operations grew 86% year-on-year to Rs 1,098 crore, up from Rs 591 crore in FY23
The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen viewership
As per experts, Indian brands are eyeing in-house programmatic for speed, control, and transparency—balancing automation with strategy while cautiously investing in tools for better data ownership
Shantanu David Jul 4, 2025 8:26 AM
As Samay Raina's show makes a comeback, brands like Bold Care, Vastrado, Veeba, Spinny and Pop UPI have found themselves back in the spotlight as old content circulates again
Shalinee Mishra Jul 4, 2025 7:56 AM
The brief reappearance of these accounts was not a policy reversal but the result of a technical glitch
In a candid conversation on the Good Life Podcast, Dr. Annurag Batra spoke about the rise of the creator economy, the promise and perils of AI, and why credibility remains media’s greatest currency
e4m Staff Jul 4, 2025 12:29 AM