PVR INOX Pictures onboards Chord for creative marketing

The agency has already worked with PVR INOX Pictures on previous digital campaigns

by e4m Staff
Published: Jul 4, 2025 9:54 AM | 2 min read

PVR INOX Pictures has expanded its partnership with Chord, the networking-first creative agency incubated by 1702 Network, to enhance its digital brand presence and foster deeper engagement with moviegoers across social platforms.

“At PVR INOX Pictures, our vision has always been to create experiences that resonate both inside our theatres and beyond,” said Dharmesh Datta, Vice President, PVR INOX Pictures. “Our renewed association with Chord stems from a shared belief in storytelling that transcends screens and showtimes. Their deep understanding of our audience, culture, and energy makes them an ideal partner for the next chapter of our digital journey.”

The agency has already worked with PVR INOX Pictures on several successful digital campaigns, transforming its social handles into cultural hubs for cinephiles.
“PVR INOX Pictures is more than a brand, it's a living, breathing part of India’s cultural fabric,” said Shivangi Shekhar, Founding Partner and Chief of Strategy & Creative at Chord. “At Chord, we don’t just manage platforms, we architect digital ecosystems that adapt, respond, and scale. With PVR INOX Pictures, we’ve aligned on a vision to build agile content strategies rooted in culture, powered by community, and designed for real-time impact. This isn’t just marketing; it’s a movement of meaningfully engaged cinema lovers across every screen they touch.”

This collaboration signals a renewed commitment from both PVR INOX Pictures and Chord to push creative boundaries.