TBWA India revenue doubles to Rs 1,143 crore in FY24, profit up nearly 100%

TBWA India Private Limited has reported a strong financial performance for the fiscal year ended March 31, 2024, with total revenue reaching Rs 1,142.70 crore, marking an 82.6% jump from Rs 625.60 crore in the previous year. The growth was driven by a significant rise in both service revenues and other operating income.

Revenue from operations grew 85.6% year-on-year to Rs 1,098.29 crore, up from Rs 591.71 crore in FY23. This included Rs 459.99 crore from sale of services and Rs 638.31 crore from other operating revenues. Other income for the year stood at Rs 44.40 crore, reflecting a 31% increase over Rs 33.89 crore recorded in the previous fiscal.

Net profit for the year nearly doubled, rising to Rs 127.26 crore from Rs 63.73 crore in FY23, an increase of 99.6%. The agency also reported a rise in cost of media and advertising services rendered, which stood at Rs 275.84 crore, compared to Rs 143.38 crore a year earlier, indicating an expansion in business scale and project execution.

TBWA India has consistently positioned itself as a culture-shaping creative agency. In FY24, the agency rolled out a number of notable campaigns including The Inglish Dictionary for Air India Express, a cultural-first digital initiative celebrating Indian English, and Body Ki Bhasha for Dixcy Scott, focused on self-expression and youth identity.

While TBWA India did not secure a metal at the Cannes Lions International Festival of Creativity 2025, its work was among the campaigns shortlisted globally. The agency’s creative credibility was further highlighted with Chief Creative Officer Russell Barrett serving on the Brand Experience & Activation jury at Cannes this year.