ICMA 2018: Let’s be strict but not ruthless: R Balki at the jury meet

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well execut...

ICMA 2018: How do you see brands using Content Marketing?

ICMA 2018 jury members from TBWA\ India, Mindshare and Brand Eagle Consulting list key trends in the content-marketing space

First step to solve the problem was ask a question: TBWA\India CEO on 'blink to speak'

Govind Pandey in his creativity address ‘Taming the Lion’ at the 14th edition of the BW Businessworld Marketing Whitebook summit shared what really he...

Lion Of St Mark, 2 Grands Prix- when 21 is as good as 40 at Cannes Lions

Piyush and Prasoon Pandey received Lion of St Mark; Ogilvy India and TBWA\ India bagged a Grand Prix each; FCB India won two gold Lions for Sindoor Kh...

I knew 'Blink to Speak' was a valuable idea: Parixit Bhattacharya, CCO, TBWA\ India

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the id...

Cannes Lions 2018: FCB India bags Gold; India metal tally stands at 17

FCB India bags Gold and Bronze in Direct Lions; Cheil India gets bronze in Innovation Lions, and TBWA\ India wins silver in Product Design Lions

Why India can’t surpass its Best Lions tally this year?

India's current metal tally stands at 17 and even if we win against every shortlist today, India will not match its 2017 haul of 40 Lions

Cannes Lions 2018: India Secures 13 Shortlists in Health, Pharma Categories

Entries from McCann Health, DDB Mudra, Grey India, JWT, and TBWA India India have been shortlisted.

TBWA's Blink to Speak Headed to Cannes Lions 2018

TBWA India has entered this campaign in six different categories at the award festival.

TBWA India wins Samsonite and American Tourister

The brands were assigned to TBWA without a pitch, on the back of the agency’s work on handbags brand Lavie

TBWA India wins creative mandate for Peninsula Land

Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai

TBWA India wins creative mandate for Peninsula Land

Peninsula Land, a real estate company, has appointed TBWA India as its creative partner; the win comes after a multi-agency pitch held in Mumbai

Loop Mobile ramps up OOH initiative this IPL season

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on out...

Cannes Lions 2011: Mudra leads Design Lions with six shortlists

In Design Lions 2011, 12 Indian entries have made it to the shortlist. Mudra Communications leads the chart with six entries. TapRoot India, TBWA\Indi...

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