Omnicom Media wins Lufthansa Group global media mandate

Omnicom Media has been appointed global media agency of record for Lufthansa Group, bringing brand and performance media within a single agency partnership.  

The mandate will extend for five years, beginning January 1, 2027.

The appointment covers Lufthansa Group’s core airline brands, including Lufthansa, SWISS, Austrian Airlines and Brussels Airlines, across EMEA, the Americas, and APAC. 

The scope also includes worldwide performance marketing, with Omnicom Media expected to manage approximately 10,000 active performance campaigns globally.

Paul Remitz, CEO of Omnicom Media Germany, says: “We are proud to partner with Lufthansa Group and support some of the world’s most recognized airline brands across markets”. “As their media partner, we will be leveraging Omnicom Media’s industry-leading scale, technology, and connected capabilities to support effective brand building and performance across markets.”

Tanguy Cartuyvels, VP Global Marketing, Lufthansa Group, says: “Lufthansa Group is entering a new phase of growth. We need a media model that drives consistency and efficiency across the entire funnel while preserving the distinctiveness of our individual airline brands. In an AI-driven era, Omnicom Media convinced us with an approach that combines the technology, global scale and local expertise our brands need to succeed.”

According to Steffen Klotz, Senior Director Digital Commerce, Lufthansa Group, “Omnicom Media brings together the data, technology and performance marketing capabilities we need to connect media investment more closely with individual customer needs and commercial outcomes. This will help us advance a more personalized, retail-led approach and create a more seamless experience across the customer journey.”