Date-wise News
On his birthday, e4m looks at the Blue Star marketing leader’s journey across brand building, corporate communications, category creation and digital commerce
e4m Staff Sep 15, 2026 10:57 PM
While Ved is a 2-time Olympian, and a 3-time Commonwealth Games medallist, Singh has extensive experience in strategy and management in businesses in India
e4m Staff Sep 15, 2026 7:59 PM
Industry leaders at the e4m D2C Summit 2026 shared where the technology is delivering value and where human judgement still counts
e4m Staff Sep 15, 2026 6:40 PM
At e4m D2C Summit 2026, Noise’s leadership team discusses the choices, missteps and consumer insights that shaped its ₹1,500-crore journey
e4m Staff Sep 15, 2026 5:27 PM
ANI's appeal challenges a July 24 order by Justice Amit Bansal, which declined to restrain OpenAI from using the news agency's copyrighted material to train its AI models
e4m Staff Sep 15, 2026 4:17 PM
Prior to this, Badri served as Chief Business Officer – New Business at Britannia and as CEO of the Britannia–Chipita joint venture
e4m Staff Sep 15, 2026 4:13 PM
On Saturday, September 12, much of that space in The Hindu's Delhi, Mohali and North India editions was occupied by a full-page advertisement for Dera Sacha Sauda
e4m Staff Sep 15, 2026 3:33 PM
Prior to this, Varma was Chief Marketing, Customer and Impact Officer at Generali Central Insurance
e4m Staff Sep 15, 2026 1:49 PM
The dispute concerns whether the advertisement amounts to disparagement of Gillette and if the matter falls within the jurisdiction of the Delhi HC’s Intellectual Property Division
e4m Staff Sep 15, 2026 1:42 PM
One of the more significant elements of the proposed framework is the creation of a dedicated category for AI avatars, digital humans and virtual presenters
e4m Staff Sep 15, 2026 1:17 PM
The FDA had issued notices over ads for Vimal Elaichi, alleging that the campaign amounted to surrogate promotion of Vimal Pan Masala, which is banned in Maharashtra
e4m Staff Sep 15, 2026 12:08 PM
This marks another step in the dismantling of the regulatory framework that had governed the amount of advertising that could be carried by television channels
e4m Staff Sep 15, 2026 10:20 AM
Weinstein joins Target from Hilton where he was global chief marketing officer
e4m Staff Sep 15, 2026 10:12 AM
Bombay Shaving Company Founder and CEO Shantanu Deshpande’s recent attempt to approach creators directly highlights the changing dynamics of brand-creator conversations
Shalinee Mishra Sep 15, 2026 9:47 AM
Guest Column: Two global cola companies, three holding companies and a buying process that has quietly changed shape thanks to consolidation, writes marketing veteran Shubhranshu Singh
Shubhranshu Singh Sep 15, 2026 9:33 AM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
Timsy Jaipuria recently stepped down as CNBC-TV18's Editor (Finance and Economic Policy)
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores why a legacy retailer like Viveks could not keep pace with a market that was changing around it
Ganapathy Viswanathan Sep 15, 2026 8:45 AM
As generative AI turns production into a commodity, agency leaders say judgement, taste and cultural insight are becoming advertising's scarcest currency
Aryendra Khan Sep 15, 2026 8:39 AM
With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now less a channel and more an operating model
Shantanu David Sep 15, 2026 8:32 AM
The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit
Kanchan Srivastava Sep 15, 2026 8:20 AM