Target names Mark Weinstein Chief Marketing & Guest Experience Officer
Weinstein joins Target from Hilton where he was global chief marketing officer
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Published: Sep 15, 2026 10:12 AM | 1 min read
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- Target Corporation has appointed Mark Weinstein as Chief Marketing and Guest Experience Officer, reporting to CEO Michael Fiddelke.
- Fiddelke emphasized the importance of understanding and engaging guests for Target's future success, highlighting Weinstein's expertise in consumer insights.
- Weinstein previously served as global chief marketing officer at Hilton, overseeing all 28 of its brands.
- He expressed enthusiasm for enhancing the Target brand experience and creating meaningful connections with consumers.
Target Corporation has appointed Mark Weinstein as Chief Marketing and Guest Experience Officer.
Weinstein reports directly to Michael Fiddelke, Target's chief executive officer.
"As we continue writing the next chapter at Target, deepening how we know and engage our guests will be critical to our success," said Fiddelke. "Mark has a proven ability to understand what consumers value and turn those insights into brand connections that feel relevant and personal. His leadership will help us elevate the guest experience across every interaction with Target, deepening existing relationships, welcoming new guests and driving continued growth."
Weinstein joins Target from Hilton where he was global chief marketing officer for all 28 brands.
"Target is an iconic brand with the rare ability to be both deeply familiar and continually surprising," said Weinstein. "I'm excited to join Michael and the team as Target charts its next chapter and build on that incredible foundation in fresh, distinct and more connected ways. We have an enormous opportunity to bring the brand to life across every interaction with consumers, creating experiences that feel unmistakably Target while giving people new reasons to engage with, choose and prefer us."
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