Date-wise News

Project3?blur=25

Runners to receive 12 weeks of professional-level training as a PUMA athlete

e4m Staff 27 seconds ago

JK Patel Joins WLDD as Head of Marketing After Kinnect Tenure?blur=25

Patel, who spent nearly seven years at Kinnect and rose to Senior Creative Director, will steer WLDD's reputation as the creator-led firm scales

e4m Staff 55 minutes ago

Mahesh Muralidhar Pai Appointed MD & CEO of South Indian Bank?blur=25

Mahesh Pai brings nearly three decades of experience across various facets of universal banking

e4m Staff 57 minutes ago

Royal Stag's AI Campaign Transforms Cricket Fans into Creators?blur=25

Pernod Ricard India’s CDMO shared rare AI measurement data from the T20 World Cup campaign, including 300 million views and a 15% LLM search uplift

e4m Staff 1 hour ago

Samsung Ads' Nishit Kanchan: Building Brand Trust Beyond Metrics?blur=25

At Pitch BFSI Summit 2026, Samsung Ads’ GM & Head of Revenue made the case for CTV as the new home of brand trust, unveiling AI-led ad formats still in beta testing

e4m Staff 1 hour ago

Havas Media Network Boosts ANZ Team with Kunal Chakravarty and Agata Adamczak?blur=25

Kunal Chakravarty has been appointed Head of New Business & Marketing, ANZ, while Agata Adamczak joins the agency as Head of Organic & AI Performance, as part of the CSA team

e4m Staff 1 hour ago

Yash Kumar Returns to KFC India as New Strategy Director?blur=25

Prior to the new role, he served as Regional Market Planning Lead for the US, Canada and Latin America

e4m Staff 2 hours ago

Gaurav Dwivedi Discusses Prasar Bharati's Sports Rights Strategy?blur=25

Dwivedi confirmed that Prasar Bharati is developing the D2M Broadcasting RFP, with preparations advancing for its release in October. e4m reported the development on Wednesday

Imran Fazal 2 hours ago

Delhi HC Overturns FSSAI Directive on Red Bull's 'Energy Drink' Label?blur=25

The court observed that the regulator had issued the June 30 directive without giving the company an opportunity to respond or present its case

e4m Staff 3 hours ago

Britannia Appoints N Venkataraman as Deputy MD and Ramamurthy Jayaraman as CFO?blur=25

While Venkataraman has been with Britannia since April 2007,  Jayaraman has been spent 15 years with Britannia

e4m Desk 3 hours ago

Amazon Ads Launches DVA+ for Enhanced AI-Driven Advertising?blur=25

Amazon Ads Agent brings sponsored ads and Display, Video, and Audio together in one simple, connected, AI-first ads platform

e4m Staff 3 hours ago

Dhanraj Nathwani of RIL Joins Politics as SP's Rajya Sabha Candidate?blur=25

The Gujarat-based corporate and sports administrator’s nomination from Akhilesh Yadav-led SP brings an interesting India Inc crossover to the UP Rajya Sabha contest

e4m Staff 4 hours ago

Dentsu India Enhances Generative Engine Optimization for AI Discovery?blur=25

Combining proprietary intelligence, ecosystem technologies and cross-disciplinary expertise to help brands understand and improve how they are discovered and represented

e4m Staff 4 hours ago

Dheeraj Sinha Re-elected President of The Advertising Club for 2026-27?blur=25

This will be Dheeraj Sinha’s second term as  President of The Advertising Club

e4m Staff 4 hours ago

Q-Comm Revolutionizes Product Launches in India's Commerce Landscape?blur=25

As WPP Media unveils ‘From Concept to Scale’ playbook, Sairam Ranganathan discusses how changing shopper behaviour, faster experimentation, AI-led discovery are pushing brands to rethink launch models

Shantanu David 4 hours ago

Muskan Grover Joins Campus Activewear as PR and Corporate Communications Manager?blur=25

She will lead corporate communications, media relations, leadership positioning and strategic storytelling for the brand

e4m Staff 5 hours ago

Sanjay Kumar Appointed Senior Editor at Times Now Digital?blur=25

Prior to this, Sanjay Kumar was Editor of Zee Media's hyperlocal news platform PINEWZ

e4m Staff 5 hours ago

Infectious Advertising Welcomes Abhijit Karandikar as Executive Creative Director?blur=25

Abhijit Karandikar was associated with Ogilvy & Mather for over two decades

e4m Staff 5 hours ago

Rubika Liyaquat Poised for Comeback at News18 India?blur=25

Most recently, Liyaquat served as the Senior Executive Editor – TNNB and Vice President – Special Projects at Times Now Navbharat

e4m Staff 5 hours ago

Apple Pay Debuts in India with Axis Bank Partnership?blur=25

The service is initially available to Axis Bank credit card customers on Visa and Mastercard networks

e4m Staff 6 hours ago

Minjae Ormes Takes Charge as Wing's New Marketing Head?blur=25

Ormes, a veteran of three brand-building stints, joins as the drone delivery firm looks to make deliveries by air an everyday consumer habit

e4m Staff 6 hours ago

Transforming Client Relationships: From Servicing to Brand Partnership?blur=25

Guest Column: Premjeet Sodhi, Global Analytics Lead, WPP Media, writes why the job is different and how it is to serve the brand

Premjeet Sodhi 7 hours ago

Cinema Advertising Expands Beyond the Screen Experience?blur=25

Cinema may have an attention advantage, but it still weighs in at less than 1% of AdEx. With the industry now selling more than the screen, is that enough to move the needle on budgets?

Sandhi Sarun 7 hours ago

ASCI's New AI Guidelines Impact Creator Consent and Brand Liability?blur=25

As ASCI tightens disclosure norms for synthetic advertising, legal experts examine how consent, approval and accountability could determine liability when AI makes creators appear to endorse products

Shalinee Mishra 7 hours ago

Tech Giants Unite for AI Safety Standards with Trump Administration?blur=25

The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their AI systems operate as intended

e4m Staff 8 hours ago

Bridging the Gap: Sanitary Napkin Brands Tackle Usage Challenges?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how sanitary-napkin brands can move beyond advertising to address barriers to regular usage

Ganapathy Viswanathan 8 hours ago

FSSAI's Energy Drink Label Ban Sparks Legal and Creative Challenges?blur=25

With Red Bull in the Delhi High Court over FSSAI's descriptor order, lawyers and a creative head weigh in on what changes for labels, ads and brand codes

Aryendra Khan and Shalinee Mishra 8 hours ago

Prasar Bharati Set to Release D2M Broadcasting RFP Next Month?blur=25

Industry executives seek clarity on commercial models, investment commitments and deployment timelines, as repeated delays in the RFP have prolonged uncertainty around D2M broadcasting’s rollout

Imran Fazal 8 hours ago

e4m Real Time Programmatic Summit 2023: AI and Data Transforming Advertising?blur=25

At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth

e4m Desk 8 hours ago

Transforming Revenue Organizations: The Impact of AI on Business Growth?blur=25

Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping revenue organisations, from roles and incentives to how teams use time and make decisions

Taranjeet Singh 8 hours ago