Authors

Nikita Malhotra

Head of Digital, Woodland n.a. n.a.

Ms.

Taste Can't Be A/B Tested

Nikita Malhotra, Head of Digital, Woodland?blur=25

How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.

Nikita Malhotra Sep 18, 2026 4:48 PM