e4m News Confirmed: Cheil India onboards Reckitt's Geetika Chadha
Geetika will lead the agency’s social and influencer marketing mandate for Samsung business
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Published: Oct 27, 2026 10:49 AM | 2 min read
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- Cheil India has appointed Geetika Chadha as Associate Vice President for Social & Influencer Marketing, focusing on its Samsung business.
- Geetika brings nearly 20 years of experience in integrated marketing, brand solutions, and influencer marketing, previously leading digital creative transformation at Reckitt.
- Her past roles include nearly a decade at Mindshare and leadership positions at Havas Worldwide, Iris Worldwide, and Webchutney.
- Kumar Awanish, Group COO of Cheil SWA, emphasized the importance of creator-first storytelling in modern marketing, while Geetika expressed her commitment to leveraging her expertise to enhance Cheil's creator marketing capabilities.
Cheil India has appointed Geetika Chadha as Associate Vice President – Social & Influencer Marketing for its Samsung business. With nearly two decades of experience across integrated marketing, brand solutions, content-to-commerce and influencer marketing, Geetika will lead the agency’s social and influencer marketing mandate for Samsung, strengthening its approach to creator-led engagement and culturally relevant brand storytelling.
Geetika joins Cheil India from Reckitt, where she most recently led digital creative transformation for its health portfolio. Before Reckitt, she spent nearly a decade at Mindshare, leading the North India Content+ business. Her earlier experience includes leadership roles at Havas Worldwide, Iris Worldwide and Webchutney, spanning integrated marketing, content and digital-led brand solutions.
Kumar Awanish, Group COO, Cheil SWA, commented, ‘Geetika joins us at a time when creator-first storytelling is moving the needle for brand trust and engagement. The marketing landscape has shifted; brands need to stop interrupting and start entertaining through authentic influence to capture effective audiences. Geetika has the perfect blend of creative acumen and business strategy to elevate our social capabilities. Her leadership marks a major step forward as we continue to innovate as a truly integrated, full-funnel marketing powerhouse.’
Geetika added, ‘Influencer marketing has evolved from an awareness-led channel to a strategic business driver, with brands increasingly expecting measurable outcomes across the consumer journey. As the creator economy earns a more defined place within marketing investments, there is a significant opportunity to build integrated creator-led solutions that connect culture, commerce and business impact. I am excited to join Cheil India at this inflection point and leverage my experience across integrated marketing, content-to-commerce and influencer strategy to help our clients unlock meaningful growth while strengthening the agency’s creator marketing capabilities’.
Recognized for her contribution to the marketing and advertising industry, Geetika has been awarded for Impact 40 Under 40, and has also been recognized through the Abby One Show and Campaign Asia Engagement Planner of the Year.
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