Authors
Shveta Singh is a senior marketing and advertising professional with over two decades of industry experience. She writes about marketing, media, and the assumptions that quietly shape contemporary business culture
Guest Column: Shveta Singh, independent marketing consultant, explores why Sachin’s brand has done something more unusual
Shveta Singh Apr 24, 2026 11:18 AM
Guest Column: Shveta Singh, independent marketing consultant and writer, questions the first-party data narrative
Shveta Singh Apr 14, 2026 3:46 PM
Guest Column: Shveta Singh, independent marketing consultant & writer, explores how marketing’s focus on youth often misses real buyers, questioning if brands prioritise influence over actual revenue
Shveta Singh Mar 27, 2026 3:35 PM
Guest Column: Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?
Shveta Singh Mar 13, 2026 9:37 AM
Guest Column: Shveta Singh, senior marketing and advertising professional, analyses the migration of marketing value and what will command premium in an increasingly abundant ecosystem
Shveta Singh Feb 12, 2026 10:16 AM
Guest Column: Shveta Singh, senior marketing and advertising professional, examines why brands are doing more marketing than ever, yet building less meaning and recall
Shveta Singh Jan 29, 2026 11:04 AM
Guest Column: Shveta Singh, senior marketing and advertising professional, reflects on how the media industry witnessed a slow yet seismic shift over the decades
Shveta Singh Jan 19, 2026 3:02 PM