Women’s footwear brand Nuvah appoints Barkha Singh as Chief Creative Officer

Nuvah, an online-first women’s footwear brand, has announced the appointment of Barkha Singh as Chief Creative Officer. In her new role, Barkha will collaborate with founder and CEO Avni Jain to shape Nuvah’s evolving creative identity, spanning product design, brand communication, visual storytelling, and cultural expression, according to a press release.

Barkha Singh’s work across film, television, and OTT includes notable projects such as Criminal Justice, Masaba Masaba, Engineering Girls, Please Find Attached, and Lafangey. Alongside her acting career, she has built a strong presence as a digital creator, with fashion, travel, and lifestyle forming a key part of her content. Her diverse body of work reflects a creative sensibility that extends beyond the screen.

Speaking about the partnership, Avni Jain, Founder & CEO of Nuvah, said, “When we started Nuvah, we wanted to challenge a compromise women have been expected to accept for far too long: that looking good must mean being uncomfortable. Barkha brings an intuitive understanding of the women we are designing for. She understands fashion and culture, but more importantly, she recognizes how women today want to move through the world with ease, confidence, and individuality. Her creative instinct and perspective will be invaluable as we guide Nuvah into its next chapter.”

Her mandate covers creative direction, external communication, and product design, uniting her understanding of contemporary audiences with Nuvah’s product-first philosophy.

Barkha Singh, Chief Creative Officer at Nuvah, added, “What drew me to Nuvah was not just the idea behind the brand, but also the energy, clarity, and experience Avni brings to the table. I’ve always believed that women shouldn’t have to compromise on how they look, feel, or move, and Nuvah is built around this very thought. I’m excited to be part of a brand that approaches a real, everyday need with such a strong creative vision. For me, this role goes beyond communication; it’s about being involved in the creative thinking and product journey, and helping build something that feels relevant, beautiful, and genuinely useful to women today.”