Authors

S Yesudas

[email protected] @s_yesudas

MD & Co-founder, Y&A Transformation Pvt Ltd.

An almond ad that’s a masterclass in how not to use premium media inventory

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Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness

S Yesudas May 8, 2026 6:57 PM

Strategy vs Pricing: May God Save the Agencies: S Yesudas, Y&A Transformation Pvt Ltd

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Guest Column: MD & Co-founder, Y&A Transformation Pvt Ltd gives out a message to agency heads on how the clients play the role of an ‘investor’ for businesses

S Yesudas Oct 22, 2018 8:46 AM