Date-wise News
Siddharth Yadav has been appointed media co-convener of the Bharatiya Janata Party's (BJP) new national media team
e4m Staff Aug 18, 2026 7:24 PM
Wipro Consumer Care's 18th acquisition, Dermatouch, marks its entry into India's premium skincare segment
e4m Staff Aug 18, 2026 6:59 PM
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
e4m Staff Aug 18, 2026 5:04 PM
Pradeep Bhandari has been appointed National Media Co-Convener of the BJP’s new national media team
e4m Staff Aug 18, 2026 5:04 PM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi
e4m Staff Aug 18, 2026 4:35 PM
A new report by the Indian Institute of Human Brands (IIHB) argues that their longevity is rooted in one key factor: they never made the same brand promise
e4m Staff Aug 18, 2026 4:34 PM
Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels
e4m Staff Aug 18, 2026 4:18 PM
The BJP's organisational changes can be looked at as a form of brand renewal, writes Dr Annurag Batra
Dr Annurag Batra Aug 18, 2026 3:57 PM
Guest Column: Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, on Rahul Gandhi’s political journey from a projected succession to repeated rises, setbacks and comebacks
Vikkramm Chandirramani Aug 18, 2026 1:19 PM
Prior to this, she was with RateGain as Vice President - Product Marketing
e4m Staff Aug 18, 2026 12:28 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
Chandrahas Shetty recently stepped down as Head of Demand, India at Magnite
e4m Desk Aug 18, 2026 11:59 AM
Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters
e4m Staff Aug 18, 2026 11:42 AM
Anil Baluni has been associated with the BJP’s national media operations since 2017
e4m Staff Aug 18, 2026 11:23 AM
Karan Sehgal joins Voltas following a 16-year career with ITC Limited
e4m Staff Aug 18, 2026 10:49 AM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day
Aryendra Khan Aug 18, 2026 8:33 AM
With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie
Shantanu David Aug 18, 2026 8:25 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot
Ganapathy Viswanathan Aug 18, 2026 8:00 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM