Date-wise News
Marketing veteran Shubhranshu Singh writes that connected TV and FAST channels are not replacing television but reviving its core habits—shared, scheduled, advertiser-funded viewing
Shubhranshu Singh May 18, 2026 8:15 PM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
HuellaNXT is a live programmatic infrastructure layer designed to scale interactive, AI-enabled and creatively rich advertising experience
e4m Staff May 18, 2026 4:59 PM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
The 2026 ABBY Award marks the addition of 2 new trophies and the introduction of the Creative Client of the Year and Media Client of the Year Awards
e4m Staff May 18, 2026 4:36 PM
The much-anticipated third season of fashion extravaganza yet again felicitated the most stylish, influential, and glamorous personalities from the Bengali entertainment industry
e4m Staff May 18, 2026 3:48 PM
Anand was most recently at Tata Starbucks where she served as Chief Financial Officer
e4m Staff May 18, 2026 3:31 PM
Sethi joins Kantar from Dainik Bhaskar Group where she was the Chief Marketing Officer
e4m Staff May 18, 2026 3:19 PM
Previously, Tiwary worked with organisations including Crescent Group, Dentsu and Omnicom Media Group, among others
e4m Staff May 18, 2026 1:48 PM
While APAC saw organic decline of 7.5% and Americas declined 3%, Japan and India achieved organic growth
e4m Staff May 18, 2026 1:44 PM
The upcoming edition of the summit will explore the theme ‘Future-Ready Brands: Navigating the Multi-Path Consumer Journey’
e4m Desk May 18, 2026 12:43 PM
In an interview, Srinivasan Swamy says that the festival’s real purpose has always been equal parts celebration, networking, and learning
Imran Fazal May 18, 2026 12:25 PM
Veteran industry leader Srinivasan Swamy lays out why he believes Goafest still matters — and what must evolve for it to stay relevant in the years ahead
Imran Fazal May 18, 2026 12:13 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception
Ganapathy Viswanathan May 18, 2026 11:23 AM
Bain Capital partners, employees, and related entities committed the balance of capital and collectively are the single largest investor in the fund
e4m Staff May 18, 2026 9:48 AM
Today, deeper engagement signals such as saves, shares, watch time, repeat views, comments, profile visits and DMs are emerging as the real indicators of audience connection
Sunidhi Vijay May 18, 2026 9:20 AM
Sudhir Chaudhary speaks about risk-taking, the changing nature of audiences, personality-led journalism, and more
Ruhail Amin May 18, 2026 9:17 AM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Sources indicate that a few members of Sinha’s team could accompany him in the move
e4m Staff May 18, 2026 8:57 AM
Industry executives say influencer marketing is shifting from vanity metrics to trust, micro creators and measurable conversions, as brands prioritise authenticity and performance over reach
Shalinee Mishra May 18, 2026 8:47 AM
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Kanchan Srivastava May 18, 2026 8:45 AM
Her exit comes less than a year after she was elevated as Head, Advertisement Revenue, Broadcast & Digital
e4m Staff May 18, 2026 8:38 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Ganapathy Viswanathan May 18, 2026 8:10 AM
Following the acquisition, LiveRamp will continue to be led by CEO Scott Howe, who will report directly to Publicis Groupe CEO Arthur Sadoun
e4m Staff May 18, 2026 7:58 AM