Date-wise News
ROI is a complete measurement suite to track attention, trust, confidence and advertising impact at scale
e4m Staff Nov 13, 2025 7:02 PM
Funding from USA-based investor to accelerate global expansion, strengthen vendor partnerships, and scale operations across South Asia, the Middle East, and Europe
e4m Staff Nov 13, 2025 6:34 PM
The Company garners a high score of 51 out of 100 in ESG as per the S&P Global Corporate Sustainability Assessment 2025
e4m Staff Nov 13, 2025 4:58 PM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
Prior to this appointment, he served as CEO of dentsu’s Retail Media Business, and earlier, as CEO of dentsu X India
e4m Staff Nov 13, 2025 4:19 PM
Jose Leon’s career spans senior roles at Valtech, Publicis Groupe’s Indigo Consulting, Adobe, Xerox, Riso Kagaku, Ricoh India, and Onida
e4m Staff Nov 13, 2025 3:41 PM
In her most recent mandate, Harini served as Cluster HR Director – India, Financial Services & India Business Platforms
e4m Staff Nov 13, 2025 3:05 PM
Unmesh Pawar played a key role in shaping dentsu’s talent and culture agenda across India and the South Asia region
e4m Staff Nov 13, 2025 2:32 PM
Apple and Japanese fashion house ISSEY MIYAKE have come up with an iPhone Pocket, a ‘wearable’ pouch that looks more than a sleeve
e4m Staff Nov 13, 2025 2:27 PM
This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living
NATIVE CONTENT Nov 13, 2025 2:24 PM
Simon Wassef joins after recently resigning from Clemenger BBDO where he spent two years as Chief Strategy and Experience Officer
e4m Staff Nov 13, 2025 2:01 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of the PR book MASTERING THE MESSAGE talks about true reputation and establishing brand image
Ganapathy Viswanathan Nov 13, 2025 1:28 PM
The campaign has been conceptualised and produced by Kulfi Collective
e4m Staff Nov 13, 2025 1:06 PM
From 2026, Cannes Lions said it will recognise systems, cultures and capabilities of brands
e4m Staff Nov 13, 2025 1:01 PM
At the fifth edition of Pitch BrandTalk, Diageo India’s CMO Ruchira Jaitly will share insights on the topic ‘The Adaptive Era: Agility, Always-On Engagement, and Evolving Consumer Trends’
e4m Desk Nov 13, 2025 12:52 PM
In Q2, the company has posted revenues of Rs 526.5 crore, up 65% year-on-year, and EBITDA of Rs 62 crore, growing 146% year-on-year
e4m Staff Nov 13, 2025 11:37 AM
With FMCG toplines under pressure, marketing discipline became a differentiator, and advertising and promotion spends reflected a cautious but forward-looking approach
Chehneet Kaur Nov 13, 2025 9:29 AM
IPG Mediabrands to defend the business as the consumer-tech major initiates a full-scale evaluation of its media strategy
e4m Staff Nov 13, 2025 9:23 AM
Actress Saloni Daini says brand collaborations have reshaped how actors engage audiences and approach creative work
Shalinee Mishra Nov 13, 2025 9:23 AM
The story isn’t that global AI giants are being unusually kind to the Indian consumer. The story is that India is the cheapest and most powerful way to train, tune and future-proof business models
Shantanu David Nov 13, 2025 9:17 AM
Praful Akali, Founder-Managing Director, Medulla, & Andrew Schirmer, Director of Medulla’s operations in the US, talk about capturing the US health tech space using emotions, insights & authenticity
Neeta Nair Nov 13, 2025 9:08 AM
This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic picture of how campaigns truly perform, say experts
Sunidhi Vijay Nov 13, 2025 9:03 AM
While some industry watchers say brand endorsement monies coming for women's cricket won't be as big as it should, the optimists assert these names will evolve into strong personal brands
Aryendra Khan Nov 13, 2025 8:59 AM
Prior to this appointment, Kumud Ahlawat was associated with Lallantop
e4m Staff Nov 13, 2025 8:51 AM
Indian brands are embracing a new kind of honesty, swapping glossy optimism for wit, irony, and realism, to connect with audiences seeking something more genuine
Soumya Gawri Nov 13, 2025 8:40 AM
Before this appointment, Vamsi Murthy was Executive Director & Marketing Head at JioStar