Marketing News
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Ravi Chawla, MD & CEO, Gulf Oil Lubricants India, talks about the changing composition of the company's business and more
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
At Pitch CMO summit 2026, Kartik Mehta, Chief Business Officer & Head of Asia Channel Factory, warned marketers against funding low-quality AI content
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
At e4m Connected TV Conference 2026, Huella Co-Founder Mayura Nayak outlined how changing viewing habits, second-screen behaviour and interactive formats are pushing CTV towards measurable engagement
According to reports, incumbent agency Mother did not repitch for the account after holding it for 16 years
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, says if misinformation wasn’t challenging enough, artificial intelligence has added another layer of complexity
Avalani has built a reputation that extends far beyond traditional marketing
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
At e4m CTV Conference 2026, marketers argued that CTV's true value lies not in reach numbers, but in its ability to command attention, build trust, and translate into measurable business outcomes
The account is valued at an estimated $250 million, according to reports
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati explains why the shift from FAANG to MANGOS is not a change in tech leadership but how consumers discover, evaluate and choose
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Dhruv Dhawan, Vice President, Revenue at The Trade Desk, took the stage at the Pitch CMO Summit 2026 to discuss driving growth in an increasingly fragmented media environment
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
The company has reported that revenue more than doubled during the last financial year
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Digital overload, rapidly changing trends now pushing consumers towards brands and familiar cultural moments, with many seeking comfort and emotional connection in shared past experiences, say players
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
As attitudes toward self-care become more mainstream and personal expression gains importance, young men are emerging as a key growth audience for FMCG and lifestyle brands
At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
At Pitch CMO Summit 2026, Perfetti Van Melle India’s Gunjan Khetan discusses how the growing influence of artificial intelligence is reshaping the way consumers engage with brands
Raghav Anand, MD, Partner & Leader for Media & Entertainment at EY-Partheno, will share insights on the topic ‘The Living Room is Now a Performance Engine: Reinventing TV in the Age of CTV’
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
The list recognises influential marketing leaders whose strategic vision & impact are shaping the future of the industry
At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity
Guest Column: Communication Consultant Ganapathy Viswanathan writes that FIFA World Cup offers advertisers a rare blend of global relevance, emotional storytelling and highly engaged audiences
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
The awards aim to celebrate leaders who are under 40 years of age and have made a significant contribution in the industry
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
The summit features a power-packed agenda with impressive spotlight sessions, fireside chats and engaging panel discussions
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Ankit Goyle, Head of India Marketing, Snap Inc.,will share key insights on the topic, ‘Beyond the Feed: Storytelling for Gen Z’
The awards aim to recognise and honour emerging leaders who are redefining the content ecosystem through innovation, creativity, leadership and impact
Guest Column: Marketing veteran Shubhranshu Singh shares how the timings for the FIFA World Cup could not be better because the times could not be worse
Ranjani Krishnaswamy, CMO, Analog Watches, at Titan Company, spoke to e4m on gap between digital discovery and offline conversion, how discovery phase is now decisively digital, winning GenZ & more
Gayatri Yadav shared, ‘As one of the fortunate people selected as a Fellow, what I experienced is too much to capture in a post’
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
As YAAP's profit jumped 98% in FY26, Hedge said that the strong earnings reflect disciplined execution, deeper client relationships & growing demand for marketing solutions
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Publicis Groupe’s Starcom was the other finalist in the review process
Brands across fashion beauty & jewellery say reels, styling content, occasion-led campaigns and influencer partnerships are helping bridge gap between digital engagement and offline conversions
Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix
Ather Energy has subscribed to 100 per cent of the initial paid-up share capital of the subsidiary through cash consideration
The tax authority has proposed a demand of Rs 1,352.92 crore, along with a penalty of Rs 135.29 crore
The partnership aims to reflect the aspirations of a fast-evolving India
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
The payments were reportedly routed through four local vendors as part of road safety campaigns, but were internally treated as “differential interest” linked to MSRDC deposits with the bank
According to a report by The Indian Express, the payment was allegedly meant to compensate MSRDC with “differential interest” on its deposits
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why trust is becoming the most powerful currency in modern advertising as AI reshapes consumer behaviour
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
The network bagged 72 metals including 21 gold metals, 27 silver and 24 bronze metals across categories
The brand won 3 gold metals, 3 silver and 3 bronze metals across categories for its outstanding work
The agency bagged 33 metals in total including 8 gold metals, 14 silver and 11 bronze metals across categories
While WPP Media was named ‘Network of the Year’, Wavemaker won ‘Agency of the Year’ title & IKEA bagged ‘Brand of the Year’ honour
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
Mumbai gears up for the 13th edition of IMPACT 50 Most Influential Women 2025, honouring trailblazers across tech, advertising, media, marketing, and business
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
The mandate spans digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying
The awards aim to recognise outstanding work in performance-driven campaigns, innovation in digital marketing and business impact across categories
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
Satya Raghavan, Director, Marketing Partners, Google India & YouTube, speaks to Shripad Kulkarni on why consumer has never moved in a funnel — and what two bookends of modern marketing actually are
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
The awards honour agencies, brands, production houses and individuals for their creativity and impactful advertising
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Dr Annurag Batra writes how Chief Minister Himanta Biswa Sarma is helping transform Assam into a confident and fast-emerging growth story in India’s Northeast
Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India
Saakshi Verma Menon, Chief Marketing Officer, India Foods at PepsiCo, will share insights on the topic ‘Decoding India’s Snacking Culture: Hyperlocal Insights, National Impact’
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
For the quarter ended 31 March 2026, R K Swamy posted a total income of Rs. 104.23 crores, an increase of 19.7% over the previous year
Saugata Gupta is the Managing Director and Chief Executive Officer of Marico Limited
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Gunjan Khetan, Director – Marketing, Perfetti Van Melle India, will discuss how brands can stay relevant in a market increasingly shaped by AI-native consumers and Gen Z-led trends
Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth
The upcoming edition of the summit will explore the theme ‘Future-Ready Brands: Navigating the Multi-Path Consumer Journey’
Today, deeper engagement signals such as saves, shares, watch time, repeat views, comments, profile visits and DMs are emerging as the real indicators of audience connection
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits build the practical judgment behind true consumer insight
Guest Column: Marketing veteran Rajeev Budhiraja on India’s need for a national shift towards civic maturity alongside economic growth
Tarun Garg, MD and CEO of Hyundai Motor India Limited, outlined the company’s future roadmap, including plans to launch 26 new products in India between FY26 and FY30
Sharing the news on X, Ankur Warikoo described the decision as a difficult but necessary one
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title
United Spirits reported revenue from operations of Rs 6,855 crore in Q4 FY26
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
The jury will be chaired by Mainak Dhar, Managing Director of McCain Foods in India
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Murugavel Janakiraman, Founder, Chairman, MD & CEO, Matrimony.com.Ltd.; Chairman, TiE Chennai; Vice Chairman, CII Tamil Nadu, is the Jury Chair
Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
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