YAAP joins DeHaat Honest Farms as Creative & Media Partner

 DeHaat Honest Farms has appointed YAAP Digital Private Limited as its creative partner to build its presence in the pesticide-free food category. The partnership brings together Honest Farms’ commitment to sourcing transparency with YAAP’s integrated digital marketing capabilities, at a moment when consumer scrutiny around food quality is sharper than it has ever been.

YAAP’s mandate spans digital communication strategy, content development, social media management, influencer collaborations, and media planning and buying. The focus will be on establishing Honest Farms as a consistent, trustworthy voice in a category that has historically suffered from vague claims and low consumer confidence. Every piece of communication will be anchored in product clarity and sourcing specifics, giving consumers the information they need to make confident choices.

“Consumers today are asking harder questions about what they eat and where it comes from,” said Adarsh J. Srivastava, Co-founder(DeHaat), Co-founder & CEO (DeHaat Honest Farms) “Our job is to answer those questions honestly and at scale, and this partnership gives us the capability to do exactly that.”

DeHaat Honest Farms is building a modern brand rooted in trust and quality, and we’re excited to partner with them on this journey. At YAAP, our focus will be on creating impactful storytelling and media strategies that help the brand connect deeper with consumers and scale meaningfully.” said  Manan Kapur, Senior Partner at YAAP. 

As the clean food segment continues to mature in India, the partnership positions Honest Farms to lead the conversation rather than follow it. The work ahead combines performance marketing with long-form brand building, creating a presence that is as rigorous about outcomes as it is about values.