Monthly active users expected to cross 10 million by FY20

exchange4media Staff 18 hours ago

Karan Bedi, CEO of MX Player, talks about strategies for competition in the OTT sector

exchange4media Staff Sep 3, 2019 2:30 PM

Since millennials account for 70% of the total household income in India, it is worth the effort to understand them as the main consumer force

exchange4media Staff Jul 31, 2019 1:02 PM

India's retail market is expected to reach USD 1.1 trillion by 2020. Competitions in T1 markets get even more fierce, costs increase and growth slows. The battle field is extending to T2 and T3 cities

exchange4media Staff Jul 9, 2019 2:50 PM

UC Browser, world's no. 1 third-party mobile browser and content platform, has announced a mega engagement campaign comprising multiple in-app activities during ICC Cricket World Cup 2019

exchange4media Staff Jul 1, 2019 2:28 PM

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India

exchange4media Staff Jul 1, 2019 2:13 PM

Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way

exchange4media Staff Jul 1, 2019 2:01 PM

Using the power of the internet to deliver products and services and connecting with customers

exchange4media Staff May 23, 2012 12:00 AM

With broadband penetration crossing a hundred million, there are early adopters of the online travel category

exchange4media Staff May 14, 2012 12:00 AM

The positioning for a product is decided keeping in mind a number of factors, including strength of the brand

exchange4media Staff May 2, 2012 12:00 AM

While we are present on all media vehicles, ad campaigns strongly depend on each product

exchange4media Staff Apr 26, 2012 12:00 AM

Our marketing strategy is based on ‘Strategy of Proof’, a global Axa framework. Proof is nothing but tangible evidence of answering customers’ queries about expectations in a manner that nobody else has.

exchange4media Staff Apr 17, 2012 12:00 AM

The Indian pizza market is worth approximately Rs 1,300-1,400 crore out of the Rs 8,000 crore organised food sector of India, as per Euromonitor data last year. Domino’s enjoys 54 per cent share of the pizza market, and 70 per cent share if you look at the organised home delivery space.

exchange4media Staff Apr 9, 2012 12:00 AM

“A statement made by a consumer – ‘A treadmill is a dreadmill’ – has always stayed with me. This line sparked off the entire thought process for the CrossFit campaign. We don’t have any treadmills in Reebok CrossFit gyms.”

exchange4media Staff Apr 3, 2012 12:00 AM

“Introducing Fiery Grilled is another milestone on the journey to providing new flavours and formats to our consumers. Taking inspiration from the Indian consumers’ love for spicy and flavourful food, this product is spicy, juicy and truly irresistible.”

exchange4media Staff Mar 26, 2012 12:00 AM

“We entered 10 cities in 2011, including tier II cities such as Raipur, Ranchi, Indore, etc.,” said Sandeep Kataria, CMO, Yum! Restaurants India

exchange4media Staff Mar 10, 2012 6:47 AM

‘Differentiate or Die’ is the mantra that drives the marketing team at ABD. All our brands have their foundation on a very strong consumer insight

exchange4media Staff Mar 9, 2012 12:00 AM

Every brand must communicate what it stands for, its promise, its relevance in the audiences’ life and times

exchange4media Staff Feb 7, 2012 11:00 PM

“We have seen very strong support and trends for social branding, participative advertising and digital innovations,” says Dharini Mishra, Suzlon Group

exchange4media Staff Jan 21, 2012 7:50 AM

We are operating at the premium level of the market, while Teacher’s Highland Cream is actually at the top end of the pecking order. We are playing up the inspirational value. We believe in offering the best and not necessarily at the least price, and that has been our effort; we have been very true to our quality. The consistent quality in the spirits, especially the Scotch, is the key to our success. Yes, Teacher’s has had its share of challenges, but has never compromised on its quality.

exchange4media Staff Jan 16, 2012 12:00 AM