“At Mary Kay, we completely refrain from forced selling”

Nirupama Rao, Sr. Marketing Manager, Mary Kay Cosmetic India, says the company first lets its consumers use the product and then let them decide to do the purchasing. As consultants, its principle is that they may not make money today, but due to their trust the customer would return to the brand one day.

e4m by exchange4media Staff
Updated: Jul 2, 2008 8:16 AM
“At Mary Kay, we completely refrain from forced selling”

Nirupama Rao, Sr. Marketing Manager, Mary Kay Cosmetic India, says the company first lets its consumers use the product and then let them decide to do the purchasing. As consultants, its principle is that they may not make money today, but due to their trust the customer would return to the brand one day.

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