“Unfortunately, in media industry marketing is still known as hoardings and just promotions. We need to understand that the most core job of marketing is to understand consumers better and develop an insight. And then ensure that those insights are used when you develop your brand…” says Amit Chopra, CEO, Hindustan Media Ventures Ltd.
We are very passionate about bringing in different ideas to the market, to be innovative and do things differently. We are leveraging the resources we have and combining that with finding fabulous talent here and training them so that we can do different things,” says Myleeta Aga is currently General Manager and Creative Head of BBC Worldwide Productions India.
Looking back, the week saw the formation of the Readership Studies Council of India following the merger of IRS and NRS. The week also brought more good news for Sony which kept its momentum of the last 2-3 weeks and further closed the gap with Star Plus in the Hindi GEC space. Meanwhile, Amit Chopra, CEO, Hindustan Media Ventures Ltd, speaks on the groups media properties and the growth path ahead...
“In the financial services category, trustworthiness is the price of entry. Expertise, knowledge and service are key augmented attributes people seek. Trust came to us naturally by dint of the actions this firm took time and again… Expertise is an attribute people do associate with the Kotak brand,” says Karthi Marshan, Executive Vice President & Head – Group Marketing, Kotak Mahindra Group.