In media we need to decode the word ‘marketing’: Amit Chopra, HMVL

“Unfortunately, in media industry marketing is still known as hoardings and just promotions. We need to understand that the most core job of marketing is to understand consumers better and develop an insight. And then ensure that those insights are used when you develop your brand…” says Amit Chopra, CEO, Hindustan Media Ventures Ltd.

e4m by exchange4media Staff
Updated: Sep 24, 2011 8:39 AM
In media we need to decode the word ‘marketing’: Amit Chopra, HMVL

“Unfortunately, in media industry marketing is still known as hoardings and just promotions. We need to understand that the most core job of marketing is to understand consumers better and develop an insight. And then ensure that those insights are used when you develop your brand…” says Amit Chopra, CEO, Hindustan Media Ventures Ltd. More

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