Raj Singh, Co-founder & Executive Director, ActiveMedia Technologies, is of the opinion that as the mobile subscriber base increasingly shifts from the metros to towns and villages, there will be an increasing opportunity to service this market with localised content, though he adds that just localisation need be crucial for success. He says that mobile marketing can be used for direct response, media interactivity, content downloads, sales promotions and coupons, advertising, customer service, and customer relationship management.
Infosys, TCS, Tata Motors, Tata Steel, Hindustan Unilever and Maruti Udyog rank among the leading Indian companies in terms of Corporate Reputation Strength. This was revealed by the second annual survey of Corporate Reputation of India’s leading corporations done by TNS.
Times Internet has introduced My.indiatimes.com, which provides the user with a single window where all content of his choice will reside. The user can select the content that will be featured on his page, and has the freedom to select content from any site that provides RSS feeds.
STAR has appointed Liza Newnham as Senior Vice-President / General Manager of its English language channels. In this newly created position, Newnham would be responsible for managing the business operations of STAR Movies and STAR World while also working to further strengthen the channel brands.
Starcom Worldwide’s arm Future Works, which has been specially created for the Future Group brands, has bagged additional business of implementation planning, investment (buying) and implementation of Future Brands. The ad spend is estimated to be around Rs 40 crore.
Brandscore, a sports marketing forum organised by ESPN-STAR Sports and media agency Mindshare, will be held in Mumbai on Friday, August 17, 2007. Brandscore will have participants from the fields of sports and marketing, who will share their winning strategies that have helped them turn their brands into success stories by using sports.
TBWA\India, Chennai, has appointed Magesh and Vidya Sankar as Creative Director-Art and Head-Client Servicing, respectively. Magesh was earlier with Rediffusion DYR as Creative Director, while Sankar comes in from Ogilvy where he was Head-Client Servicing.
Domino’s brand is built around the emotional benefit of “satisfies your craving for tasty food at the time of need”. The main focus is on owning the taste platform as a means to satisfy the craving for good food through innovative and indulgent pizzas, and the 30 minutes delivery promise is a credible reason for the “at the time of need positioning”.