The mood at the Cannes Festival is a little sombre for the Indian contingent with not as many Lions coming as hoped, but Indian delegates are busy – some are judging, some are meeting their counterparts from across the globe, some are attending sessions regularly, and nearly all are partying.
The Cannes Lions International Advertising Festival also proves to be a great meeting ground for international conglomerates. Robert Lerwill, CEO, Aegis Plc, and Mainardo de Nardis, CEO, Aegis Media Global, have used the Festival platform to hold the Aegis Media Executive Committee meeting on June 20.
Viswam Sports Network has signed an agreement with DD Sports to telecast the Premier Cricket League (PCL) matches for two seasons. The first season of PCL starts in January 2008. The second season starts in the fourth quarter of 2008 and ends in March 2009.
The first day of the Emvies 2007, organised by the Advertising Club of Bombay, saw the preliminary round of case studies being presented in Mumbai. Day two on June 20 will see the remaining 22 case studies being presented. The finals will be held on June 29, when the winners will be announced and awards distributed.
Toonz Licensing has inked an agreement with Tiger Aspect Productions to bring the globally popular character ‘Mr Bean’ on television, film and DVD to the South Asia market. Toonz Licensing has been appointed the licensing agent for Mr Bean in India, Pakistan, Bangladesh and Nepal.
India has won two Silvers at the Cannes Lions International Advertising Festival 2007 for Radio. Last year, India had won no metals in this category. While Ambience Publicis won the Silver for Bullzi, Leo Burnett won it for Cehat. Jurors informed that Cehat was close to winning a Gold Lion.
The three-day radio conference RadioAsia 2007, underway in Singapore currently, intends to highlight the future of radio in the growing converging world. Anurag Batra, MD and Editor-in-Chief, exchange4media, will present his views on ‘Marketing and Promotion -- Enhancing Value of Commercial Radio in the Digital Environment’ through his presentation ‘How is Commercial Radio performing in comparison to other Media’.
“Having been present in the Indian kitchen for over half a century, we have an unmatched understanding of the Indian woman and have seen her develop from a housewife to a world-beater today. This insight, which gets translated when we transact with her, is what makes us different. The trust and legacy that the brand carries is legendary…The salience of the brand is proved by its effortless extension into the entire kitchen space.”