The gap between No. 2 Hindi GEC Sony Entertainment Television and No. 3 player Colors has further widened as per TAM data for Week 38, 2011, bringing Sony within touching distance of Star Plus. Sony has garnered 272 GRPs as against 292 GRPs of Star Plus and 219 GRPs of Colors.
Following the launch of Google+, Contract Advertising has been added to the Internet giant’s agency roster in India. A large arrow pointing towards Google+ is already in place on the Google homepage and the social network is being heavily promoted. It is understood that Contract is set to release a campaign for the internet giant.
Spikes Asia 2011 concluded yesterday with India bringing home 31 metals out of a total of 612 entries sent this year, the highest ever and more than any other country. While the total number of entries has increased, metal wins have declined from 41 in 2009 to 31 this year. With not even a single shortlist in Mobile, Outdoor and PR have also drawn blanks. Grand Prix in media, however, is good news.
In a conversation with exchange4media, Michael Wall, CEO, Lowe & Partners, chalks out two areas of focus for Lowe in India – strengthening presence in Tier II cities in India and growth in digital and social media both organically and through acquisitions.
The winners of Spikes Asia 2011 have been announced. Of a total of 612 entries sent in this year, the highest ever sent from India, India has converted 31 of them into metals. These include a Grand Prix for CreativeLand Asia and three Golds overall.
In the second edition of the Young Turks Conclave, organised by CNBC-TV18, prominent entrepreneurs of India opened up on how they achieved their aims in life with the ‘power of dreams’. These included Kiran Majumdar Shaw, R Balki, Aditya Ghosh, Ajay Jadeja and Rajeev Samant...
Reality TV now turns its focus on advertising professionals. Bloomberg UTV is all set to spot the rising talent in advertising world through its programme ‘Logo’. The core objective of Rising Star is to give budding young marketers, copywriters, art directors and film makers an opportunity to showcase their talent and their individual interpretations of the brief.
Rotomac Pens has appointed Ignite Mudra strategic partner to handle branding and creative duties for its corporate brand and for the writing instruments brands. The business, which will be handled by the agency’s Ahmedabad and Delhi offices, has moved from Triton Communication. Ignite Mudra and Ogilvy were the only agencies in the fray.
STAR India’s Uday Shankar has been re-elected President of the Indian Broadcasting Foundation (IBF) for a second term at the Foundation’s Annual General Meeting held in New Delhi on September 19, 2011. Other elected members are: Sunil Lulla, MD & CEO, Times Television as Vice President and Punit Goenka, MD, Zee News Ltd as Treasurer.
Mobile media company Affle has consolidated its leading messaging products SMS2.0 and SMSLive under the unified SMS2.0 brand identity. This unification in brand identity provides an easy way for users to identify with these enhanced messaging products and also helps Affle to implement a larger more cohesive communication strategy.
VIVA, the retail pharmacy chain from the house of Surya Healthcare Ltd., a subsidiary of Surya Pharmaceuticals Ltd, has handed over its creative duties to Blackpencil India, a fully integrated new age agency from the Leo Burnett group. The win comes on the back of a multi-agency pitch that also saw the participation of McCann Healthcare.
It is crucial for any technology product to be acknowledged as a brand that is relevant to the consumers. Further, to build a consumer brand it’s important to be relevant to the youth market. One key target we are reaching out to is the youth who are the people with the ‘DO’ mindset to achieve something. We are the first PC player in India to make this decisive move of focusing on the 18-24 age group… Increasing the brand appeal is a key focus area for Lenovo India in FY12. We aim to build a strong emotional appeal and get closer to our customers. Hence, we aim at further up the ante in marketing for greater brand awareness and preference.