Endemol N.V. has announced the launch of its first subsidiary in Asia – Endemol India. The entity officially launches on January 2, 2006 and will be based in Mumbai. Rajesh Kamat, who was previously Senior Vice-President and Executive Committee member of STAR India, has come on board as Managing Director.
Hitting the road regularly with its brand launches, CavinKare seems to have made on ground promotions a regular part of its communication arsenal. Joining the list after Spinz is Chik shampoo, the new egg variant of which is being currently being rolled out across the country.
IGO, the mass-market sub-brand from Mirc Electronics, has launched a colour television with built in DTH receiver called ‘20 Dish Magic’. The new TV model can receive various channels without cable connection and the consumer only needs to install a small dish antenna externally.
Vinod Giri, Director-Marketing, SABMiller India, says the absence of focused brand building and reliance on incentivising trade have resulted in the Indian beer maarket being ‘under-consumerised’. SABMiller’s brands account for a third of the Indian beer market.
2005 can be termed as a year of new car launches, and the latest to join the slew of new car models on the roads is SkodaAuto India's 'SkodaLaura', which has been termed as a completely new car with progressive technologies and multitude of sophisticated elements that have so far been used only in premium luxury-class segment.
GE Money, the consumer finance unit of GE, recently launched its first TV commercial in India. The TVC features children to demonstrate simplicity, ease and innovation, with the core message being that GE Money is a can-do brand that has the ability to say "Yes" to people in need. The creative agency is JWT, Delhi.
There is more action in the Radio City stable as the station has completed its sales structure with the appointment of Bijoy Sreedhar as National Head, Retail Sales. He works along side Ashit Kukian, who was recently appointed National Head, Corporate Sales.
Starcom MediaVest Group’s sports specialist practice, Relay Worldwide, has announced the formal opening of its New Delhi office. To head its North India operations, Relay Worldwide has roped in Daljeet Narang as Associate Business Director, who will report to Mahesh Ranka, General Manager, India.
G S Sridhar has been brought in as Creative and Branch Head of SSC&B Lintas, following Mahendra Bhagat’s departure from the agency earlier this month. As is known, when Ashish Bhasin took over the reigns of SSC&B Lintas as President, the position of a National Creative Director was relinquished, and instead specific creative heads for each office was put in place.