Date-wise News
AOL launches ad service with Google?blur=25

AOL will introduce a paid search service, which will be backed by Google’s technology to help advertisers better target AOL users. Sponsored links from Google’s AdWords technology will appear on AOL Search pages.

exchange4media Staff Apr 10, 2007 9:16 AM

Future Group introduces revolutionary concept in retail?blur=25

HomeTown is India’s first home improvement store format offering ‘end-to-end solutions’ for homes.

exchange4media Staff Apr 10, 2007 9:14 AM

Ashok Namboodiri joins Schwarzkopf as Country Head?blur=25

Ashok Namboodiri has joined Schwarzkopf, the cosmetic division of Henkel India, as Country Head. He was Area Operations Director, Coca Cola India prior to his new assignment.

Judy Franko Apr 10, 2007 9:13 AM

“The trust and legacy of the Prestige brand is legendary”?blur=25

Chandru Kalro, Executive VP-Marketing, TTK Prestige, explains that having been present in the Indian kitchen for over half a century, the company has an unmatched understanding of the Indian woman who has developed from a housewife to a world-beater. The trust and legacy that the brand carries is based on this insight, and has helped in TTK Prestige’s effortless extension into the entire kitchen space.

exchange4media Staff Apr 10, 2007 9:11 AM

DD to have VSAT network across country?blur=25

Doordarshan has approved a scheme for the establishment of a network of VSAT at 70 locations across the country, and has been facilitated to strengthen newsgathering facilities.

exchange4media Staff Apr 10, 2007 9:10 AM

Madison’s Kartik Sharma to join Maxus as GM, Mumbai?blur=25

Kartik Sharma is set to join Maxus as General Manager for the Mumbai office. He was heading the Research and Analytics department (Director-MMRC) at Madison for the last three years. He will work with Ajit Varghese, MD, Maxus India.

Noor Fathima Warsia Apr 10, 2007 9:08 AM

Kerala Tourism unveils marcom activities; Crayon is new agency on board?blur=25

Kerala Tourism has unveiled its new marketing communication for the year ahead with a set of spots by their new agency Crayons Advertising. The tourism board intends to market the state as a 365-day tourist destination.

exchange4media Mumbai Bureau Apr 10, 2007 9:05 AM

‘Pappu pass ho gaya’ — another entry in pop culture?blur=25

Cadbury’s ‘Pappu pass ho gaya’ has entered the league of ‘catch phrases’ that the Indian advertising industry has given to popular culture. From a movie, newspaper headline and quote by many celebs, to ‘Pappu Puffs’, ‘Pappu Guthkha’ and ‘Pappu Churan’, the tagline has more visibility than was planned.

Tasneem Limbdiwala Apr 10, 2007 9:04 AM

Rediffusion is single Indian nominee at D&AD Global Awards 2007?blur=25

As the D&AD Global Awards 2007 approach nearer, Rediffusion DY&R is the single Indian agency to be nominated this year for the Writing for Design category. The campaign, created for Midland Bookshop in Delhi, revolves around the theme of books.

exchange4media Staff Apr 10, 2007 9:02 AM

India Media Exchange appoints Sejal Shah as VP?blur=25

IMX has appointed Sejal Shah as Vice President. IMX is a division of Publicis Groupe Media in India, created to manage the combined buying of traditional media, for existing and new clients of Starcom MediaVest Group and Zenith Optimedia in India.

exchange4media Mumbai Bureau Apr 10, 2007 9:01 AM

Post exit, WebPercept rechristened id8 Labs?blur=25

Post the exit from Percept banner, WebPercept has been rechristened as id8 Labs. Amit Tripathi, Founder, NetWeb Solutions, has bought out the 51 per cent stake of Percept Holdings in WebPercept in a bid to consolidate all the companies under the NetWeb banner.

exchange4media Staff Apr 10, 2007 8:59 AM

Sun TV-Tata Sky row: Madras High Court grants interim stay against TDSAT directive?blur=25

The Madras High Court has granted an interim injunction against TDSAT’s recent directive, which stated that Sun TV should provide feeds to Tata Sky within three days. The order was passed after Sun Network moved the Court against TDSAT’s order.

Judy Franko Apr 10, 2007 8:57 AM

NDTV Imagine’s Hindi entertainment channel to roll out by December-end?blur=25

NDTV Imagine’s Hindi mass entertainment channel has an investment outlay of $106 million. The channel hasn’t yet been named. Filmmaker Karan Johar has partnered with NDTV Imagine for all its channels.

exchange4media Staff Apr 10, 2007 8:56 AM

Farid Kureshi, CEO, Times OOH?blur=25

“Logically, things should improve when you come out with better products. Eventually, you will have to look at advertisers as consumers. I think outdoors should become the Maruti 800 of the business. It has to be a volume business. Things will only improve if we have research.”

exchange4media Staff Apr 10, 2007 12:00 AM