Chandru Kalro, Executive VP-Marketing, TTK Prestige, explains that having been present in the Indian kitchen for over half a century, the company has an unmatched understanding of the Indian woman who has developed from a housewife to a world-beater. The trust and legacy that the brand carries is based on this insight, and has helped in TTK Prestige’s effortless extension into the entire kitchen space.
Cadbury’s ‘Pappu pass ho gaya’ has entered the league of ‘catch phrases’ that the Indian advertising industry has given to popular culture. From a movie, newspaper headline and quote by many celebs, to ‘Pappu Puffs’, ‘Pappu Guthkha’ and ‘Pappu Churan’, the tagline has more visibility than was planned.
Post the exit from Percept banner, WebPercept has been rechristened as id8 Labs. Amit Tripathi, Founder, NetWeb Solutions, has bought out the 51 per cent stake of Percept Holdings in WebPercept in a bid to consolidate all the companies under the NetWeb banner.
“Logically, things should improve when you come out with better products. Eventually, you will have to look at advertisers as consumers. I think outdoors should become the Maruti 800 of the business. It has to be a volume business. Things will only improve if we have research.”