Date-wise News

After being involved with the launch of Filmy, the movie channel from Sahara One Media and Entertainment Ltd

exchange4media Mumbai Bureau Jul 23, 2007 4:12 PM

Equus Red Cell kickstarts Bangalore office riding on Rs 15-cr Whyte & Mackay account?blur=25

Equus Red Cell is on quite a roll these days. It has kick-started its Bangalore operations with three account wins led by the prestigious Whyte & Mackay communication business from the UB Group. In addition, the agency has also won the businesses of Asipac, a real estate marketing and services company, and The Taj F&B.

exchange4media Staff Jul 23, 2007 2:13 PM


Swati Shetty has been appointed Director, India, responsible for Disney-ABC International Television’s

exchange4media Mumbai Bureau Jul 23, 2007 1:25 PM


Devraj Sanyal has taken over as CEO of PDM India, replacing Preeta Singh who put in her papers in May this year. Sanyal was earlier COO of PDM and is a veteran in the field of experiential marketing.

exchange4media Mumbai Bureau Jul 23, 2007 1:14 PM

International : Yahoo Still Can't Close Search Gap With Google?blur=25

Panama Provided Lift at First, but Leader's Tweaks Keep Boosting Its Share

exchange4media Staff Jul 23, 2007 9:30 AM

Snapshot on Print Advertising in first half of 2007 - Part 2: AdEx study?blur=25

In this second part of the analysis of Print advertising, it is found that advertising by Radio channels was up by 15% whereas TV channel promotions saw a dip in H1 '07 over H1 ’06. Advertising in Telecom genre registered maximum growth of 2 times in H1 '07. The advertising ratio was 81:19 between Main Issues and Supplements. Sales promotional ads saw a rise of 8% during Jan-June ’07.

exchange4media Staff Jul 23, 2007 9:21 AM

Rakhi Sawant woos ‘Majnu’ in new TVC for Mint-O Fresh Cool Green?blur=25

ITC Ltd-Foods Division has announced the expansion of the Mint-O Fresh portfolio with the launch of Mint-O Fresh Cool Green. The brand has also roped in Rakhi Sawant to highlight the brand and product salience.

exchange4media Mumbai Bureau Jul 23, 2007 9:16 AM

Subhash Chandra to address Bombay Ad Club’s ‘Media Review’?blur=25

Zee TV’s Subhash Chandra will address the Media Review 2007, an event organised by the Advertising Club of Bombay, to be held on August 1. The event, which is in its third year, analyses media operations.

Rishi Vora Jul 23, 2007 9:15 AM

Essel, BSNL join hands to bring television on mobile?blur=25

Essel Group’s DMCL (Digital Media Convergence Ltd) in collaboration with BSNL has launched a mobile TV application ‘ISEE’. The application has an extensive video portal that brings television to the screens of BSNL mobile users.

exchange4media Mumbai Bureau Jul 23, 2007 9:12 AM

Ministry of Tourism initiates ‘India Now’ campaign in London?blur=25

The Ministry of Tourism has initiated the ‘India Now’ campaign, which will be celebrated in London from July to September 2007 this year, with an aim to build brand ‘India’. The event is being coordinated by the office of the Mayor of London. Span Communications along with Ashok Creatives is doing the campaign.

exchange4media Staff Jul 23, 2007 9:11 AM

Media Mindscapes bags OOH campaign of TESCO Hindustan Service Centre in Bangalore?blur=25

Bangalore-based OOH agency Media Mindscapes has recently won the outdoor duties of Bangalore’s TESCO Hindustan Service Centre, the global service arm of TESCO of UK. The agency recently launched an OOH campaign in Bangalore through 15 most premium billboards across the city.

exchange4media Staff Jul 23, 2007 9:10 AM

LG Electronics appoints V Ramachandran as Director, Sales & Marketing?blur=25

LG Electronics has strengthened its sales and marketing team with the appointment of V Ramachandran as Director, Sales & Marketing, a newly-created designation. Girish Rao, VP, Sales & Marketing, will be reporting to Ramachandran. LGEIL is also planning to appoint a CMO.

exchange4media Staff Jul 23, 2007 9:08 AM

Radio One’s Shariq Patel moves to Zee’s ICL?blur=25

Radio One’s Shariq Patel has joined ZEEL’s Indian Cricket League (ICL) as Senior VP, Operations. ICL is a significant project for ZEEL that sees involvement beginning from ZEEL Chairman Subhash Chandra’s office to others in the ZEEL top management.

Noor Fathima Warsia Jul 23, 2007 9:07 AM

Viacom-18 relaunches MTV in India; last relaunch was in 1996?blur=25

In one of its first initiatives, Viacom-18 has relaunched MTV. The all-new MTV moves away from the tagline ‘MTV Enjoy’ to ‘It is My MTV’, to increase the personalisation of content. The change will also be seen in the other MTV brands like the website and apparels, beginning July 21, 2007.

Noor Fathima Warsia Jul 23, 2007 9:06 AM

Lintas distributes net proceeds of IPG transaction to permanent employees?blur=25

Following the closure of the Lintas India and IPG deal, wherein the latter has bought out Lintas India completely, the trustees of the Lintas Employee Welfare Trust have taken the decision to distribute the entire net proceeds of the transaction to all employees of Lintas India, the largest employee payout deal in the Indian advertising industry.

Noor Fathima Warsia Jul 23, 2007 9:05 AM

: Chaitanya Kalbag steps down as Editor-in-Chief of Hindustan Times?blur=25

There has been quite a lot of speculation for the past two months on the future of Chaitanya Kalbag, Editor-in-Chief, Hindustan Times. The word is finally out. As of Friday evening, July 20, 2007, Kalbag has stepped down.

exchange4media Staff Jul 23, 2007 9:04 AM

TOI, ET go the mobile way, to launch mPapers soon?blur=25

Times of India and Economic Times have decided to go mobile with the launch of their mPapers. The initiative, currently in the beta phase, is expected to be launched officially soon.

exchange4media Staff Jul 23, 2007 9:01 AM

Three more radio stations hit the airwaves over the week?blur=25

The week gone by saw three new FM stations being launched. While Radio Mirchi and Radio Mantra were launched in Varanasi, My FM hit the Ahmedabad airwaves.

exchange4media Mumbai Bureau Jul 23, 2007 9:00 AM

From Gang of Girls to web solutions, Bcwebwise has come a long way?blur=25

Bcwebwise, the online agency behind Sunsilk Gang of Girls, has been in the news lately for their awards and new clients. Bcwebwise CEO and MD, Chayya Brian Carvalho, traces the growth of her company and shares her views on some industry issues with exchange4media.

exchange4media Staff Jul 23, 2007 8:59 AM