Equus Red Cell is on quite a roll these days. It has kick-started its Bangalore operations with three account wins led by the prestigious Whyte & Mackay communication business from the UB Group. In addition, the agency has also won the businesses of Asipac, a real estate marketing and services company, and The Taj F&B.
In this second part of the analysis of Print advertising, it is found that advertising by Radio channels was up by 15% whereas TV channel promotions saw a dip in H1 '07 over H1 ’06. Advertising in Telecom genre registered maximum growth of 2 times in H1 '07. The advertising ratio was 81:19 between Main Issues and Supplements. Sales promotional ads saw a rise of 8% during Jan-June ’07.
The Ministry of Tourism has initiated the ‘India Now’ campaign, which will be celebrated in London from July to September 2007 this year, with an aim to build brand ‘India’. The event is being coordinated by the office of the Mayor of London. Span Communications along with Ashok Creatives is doing the campaign.
Bangalore-based OOH agency Media Mindscapes has recently won the outdoor duties of Bangalore’s TESCO Hindustan Service Centre, the global service arm of TESCO of UK. The agency recently launched an OOH campaign in Bangalore through 15 most premium billboards across the city.
LG Electronics has strengthened its sales and marketing team with the appointment of V Ramachandran as Director, Sales & Marketing, a newly-created designation. Girish Rao, VP, Sales & Marketing, will be reporting to Ramachandran. LGEIL is also planning to appoint a CMO.
In one of its first initiatives, Viacom-18 has relaunched MTV. The all-new MTV moves away from the tagline ‘MTV Enjoy’ to ‘It is My MTV’, to increase the personalisation of content. The change will also be seen in the other MTV brands like the website and apparels, beginning July 21, 2007.
Following the closure of the Lintas India and IPG deal, wherein the latter has bought out Lintas India completely, the trustees of the Lintas Employee Welfare Trust have taken the decision to distribute the entire net proceeds of the transaction to all employees of Lintas India, the largest employee payout deal in the Indian advertising industry.
Bcwebwise, the online agency behind Sunsilk Gang of Girls, has been in the news lately for their awards and new clients. Bcwebwise CEO and MD, Chayya Brian Carvalho, traces the growth of her company and shares her views on some industry issues with exchange4media.