Date-wise News
Impact magazine to recognise the inspiring leadership of 50 trail-blazing women professionals from the Indian Media, Advertising and Marketing world
Nirlep chooses Curry-Nation as its creative partner; a campaign with a media mix of TV, print, radio and outdoor will be launched in April for Nirlep
exchange4media Staff 09-March-2012
The viewership ratings in the first week of Bridgestone World Series Hockey is on par with sports league EPL; the ratings are 33 per cent higher than F1
exchange4media Staff 09-March-2012
Eight of the top 10 magazines have declined in AIR as per the IRS 2011 Q4 results; new entrant in the list Samanya Gyan Darpan is at third position
Eight of the top 10 magazines see growth in AIR as per the IRS 2011 Q4 results; new entrant in the list Pratiyogita Darpan clinches seventh position
While traditional OOH has a factor of uncertainty hovering around it, there are a few specialised segments that look bright on the chart
Priyanka Nair and Rahul Dubey 09-March-2012
Hindustan Times continues to grow its readership adding nearly two lakh readers daily across the country, says the latest IRS report
Some of the key sessions include ThinkTent, Business Today Budget Studio@India and a debriefing from the Finance Minister
exchange4media Staff 09-March-2012
Under the contract OMD India will be the AoR for Mango, responsible for media buying and planning across all traditional and digital media platforms
exchange4media Staff 09-March-2012
Janhavi Samant will head Mid Day’s Hitlist in addition to Center Stage, Hot Property and Big Break
exchange4media Staff 09-March-2012
‘Differentiate or Die’ is the mantra that drives the marketing team at ABD. All our brands have their foundation on a very strong consumer insight… Every category within IMFL has pre-defined codes in the consumer’s mind. For example, whisky as a category stands for success, achievement, status, masculinity and bonding, Vodka, on the other hand, is all about liberation, youth, fun, partying and socialising. The challenge (since you can’t show the product from an ATL point of view) for a new brand is to operate within these codes and still be different.
exchange4media Staff 09-March-2012
I’d say Percept is an integrated sport and entertainment company rather than just a sports management or an event management company. When we look into a particular business, it’s important that we take on an area that we can completely create into our brand of entertainment and sports - where we can holistically take it on, invest in it, build it, nurture it and take it to a different level altogether.
exchange4media Staff 09-March-2012
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