RC&M has been awarded the tender for deployment of digital signage network solution in Delhi Metro Rail Corp. This 5-year contract will involve the installation, operation and maintenance of LCD screens at Metro stations like Central Secretariat, Chandni Chowk, Chawri Bazar, etc.
Big Street, the OOH vertical from Reliance Broadcast Network Ltd, has bagged the premium Line V of Delhi Metro for a period of five years. With a traffic footfall of 1.5 lakh commuters each day, DMRC Line V reaches out to the premium areas of South Delhi.
Elephant Strategy + Design, an independent strategic design outfit, has been on an account winning spree. The agency has added around 10 new clients in recent times, and plans are afoot a presence in South Asia for better alignment with the agency’s client base there.
Rajat Sharma’s India TV has left its rivals behind in the TRP stakes to be the new No. 1. It has unseated Aaj Tak, for long the numero uno amongst Hindi news channels, for six weeks. From Week 33 to Week 37, India TV has remained ahead of other Hindi news channels in CS 15+ category in all Hindi speaking markets.
In this Column, strategic media consultant Gopinath Menon relooks at a sacred term called GRP and questions its logic in a market like India. Menon further says that time has come for sane planners and clients to move on from being a routine media planner to a media shaper for markets.
Priyanka Chopra and her hunks have been able to draw the eyeballs for ‘Fear Factor - Khatron Ke Khiladi 3’ so far. Season 3 has delivered average TVR of 4.36 for first week of launch compared to 4.11 in 2009 and 2.03 in 2008. However, media planners have mixed views. While some feel Priyanka is doing a better job than previous host Akshay Kumar, others think Akshay had the upper hand.
In a twist in the Parle Products media business, the company has brought back long time partner TME India on its roster of media agencies. It may be recalled that Parle had recently appointed Maxus India as media AOR for its entire portfolio. Now, the media business has been split between Maxus India and TME India, with the latter handling the confectionery business.
“The competitive advantage emanating from the trust and strength of the brand insulates brands like SBI Life from a slow down. On the contrary, customers find greater comfort and reliability with such brands... Primarily due to leveraging of SBI’ strong brand equity, our branding initiatives have the best capital-efficiency in the industry. The ratio of our awareness scores v/s advertising investment; and business performance v/s ad spends- is the best, not only in the life insurance and but also perhaps in entire financial services industry.”