The number of advertisers and brands grew by 2% and 36% respectively during Jan-Nov 2007 compared to 2005. English newspapers had the largest average ad size, followed by Kannada and Tamil newspapers. Interestingly, Hindi and other language newspapers had identical advertising volumes during weekdays and weekends. Dabur India Ltd used highest number of innovative ad layout on print during Jan-Nov 2007. Independent retailers had the largest share of the sales promotion of 41, followed by readymade garments and jewellery.
Pankajj Chaturvedi, Executive Director-South Asia, Baskin Robbins, informs that internationally, Baskin Robbins has introduced a new look which is more youthful and exciting. The new stores in India are created according to the new branding. Baskin Robbins is known for its wide variety of quality flavours, and the communication focus is to reinforce this among its audience, he adds.
Zee Entertainment Enterprises Ltd’s (ZEEL) second Hindi GEC ‘Zee Next’ has planned an aggressive marketing initiative ensuring its awareness among its viewers. With a mixed bag of programming, the best way to ensure complete awareness has been devised to be through the Zee network.
Post the success of her debut movie ‘Om Shanti Om’, Deepika Padukone is getting more endorsements offers than film. The model-turned-actress is now the face of high profile brands like Levi’s Strauss Signature jeans, Maybelline, Kingfisher Airlines and most recently, Tissot watches.
As Rahul Welde, GM, Media Services, Hindustan Unilever Ltd, prepares to take on a larger role at Unilever as Vice-President, Media Services, Asia AMET (Africa, Middle East and Turkey), the FMCG giant has named his replacement. Marico’s Media Head Dnyanada Chaudhari is the new person on the job.
The Ministry of Information and Broadcasting has postponed the FM radio auctions for the fourth time in a row. The Ministry has now intimated January 14 and January 24, 2008 as the new dates for auction instead of December 29, 2007 and January 10, 2008, which were the earlier dates.
The year 2007 saw a lot of action in the English general entertainment channels with Star World airing some of its biggest properties, Zee Café managing a coup of sorts getting some properties that premiered in India at the same time as their US or UK premieres. AXN, however, continues its dominance on the charts in this genre. For the infotainment channels, on the other hand, Discovery has seen a strong run in the year.
Hindustan Unilever has entered into a three-year deal with INX Media and Airtel has signed a two-year deal with STAR India. Earlier in 2007, NDTV had entered into a five-year deal with Kingfisher for its lifestyle channel NDTV Good Times. Industry heads see these long-term relations as an outcome of increasing competition in the broadcast space.
NDTV Convergence family now has a new member. With scaling up of business by new project launches and incubation, ad sales is getting integrated into the NDTV Convergence network. NDTV Convergence Ltd., a 100 per cent subsidiary of NDTV Networks Plc, is a web 2.0 company and develops exclusive content for cross media platforms such as the Internet, mobiles, ITV and IPTV.