“The quality, taste, service of Baskin Robbins makes it a great value proposition”

Pankajj Chaturvedi, Executive Director-South Asia, Baskin Robbins, informs that internationally, Baskin Robbins has introduced a new look which is more youthful and exciting. The new stores in India are created according to the new branding. Baskin Robbins is known for its wide variety of quality flavours, and the communication focus is to reinforce this among its audience, he adds.

e4m by exchange4media Staff
Updated: Jan 2, 2008 6:50 AM
“The quality, taste, service of Baskin Robbins makes it a great value proposition”

Pankajj Chaturvedi, Executive Director-South Asia, Baskin Robbins, informs that internationally, Baskin Robbins has introduced a new look which is more youthful and exciting. The new stores in India are created according to the new branding. Baskin Robbins is known for its wide variety of quality flavours, and the communication focus is to reinforce this among its audience, he adds.

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