Looking back, it was a week of hectic activity in the media sphere – both print and broadcast. While the 38th FIPP World Magazine Congress kept the magazine honchos busy, the Cabinet nod for digitisation of Cable TV services will give a leg up to the DTH industry and also increase the subscription revenues for operators. Also, Ogilvy Worldwide CEO Miles Young shared his views on why Delhi and Bangalore have become important in conversations on creativity and communication.
“The hair and beauty market is quite fragmented in India with presence of unorganised players. Though there is no accurate data available, overall salon business is estimated to be around Rs 2,000-3,000 crore, out of which international brands have a very low share,” remarks Burzin M Daver, CEO, Livewel Group and Saks Hair & Beauty.
Correspondent Priyanka Nair draws an interesting observation on brands and human beings. And on her way to attaining Maslow’s concept of “self actualisation”, she intends to go ahead with being a “little foolish” so that her hunger doesn’t die…
Print advertising for the auto sector saw a hike of 22 per cent during the festive season of 2010 vis-à-vis the same period in 2009. Out of the total print advertising for the auto sector during the festive season of 2010, a maximum, that is, 43 per cent, was done in the month of October.
“If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn’t a huge gap in any aspect. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag… Clearly, there is a marketer lag here, which I think is at its worst in Mumbai,” says Miles Young, CEO, Ogilvy Worldwide.