Dainik Bhaskar has launched its Hindi financial daily, Business Bhaskar, in Bhopal on June 27. Business Bhaskar’s Bhopal edition will have an initial print run of more than 20,000 copies. The pink broadsheet has 12 pages and is an all colour product priced at Rs 1.50.
Text100 has announced the results of its APAC Blogger Survey, which is aimed at helping the PR industry and its clients better understand bloggers in the Asia Pacific region. In what is believed to be the first survey of its kind conducted in Asia Pacific, this survey highlights the similarities and differences between bloggers across APAC and their preferences for working with corporations and PR agencies.
BAG Films & Media has registered 26 per cent fall in net profit at Rs 4.18 crore for the financial year ended March 31, 2008 as compared to Rs 5.62 crore in the corresponding period last year. The erosion in net profit was attributed to 223 per cent higher depreciation to Rs 6.06 crore in the investment made in creating infrastructure and technology during the year under consideration.
mjunction Services Ltd has announced the re-launch of its content and conference division as mjunctionedge along with introducing the Hindi versions of its industry magazines, ‘Steel Insights’ and ‘Coal Insights’. The launch was followed by unveiling of mjunction’s corporate portal www.mjunction.in in Hindi language.
Cricinfo, a wholly-owned subsidiary of ESPN Inc, has tied up with Myntra.com, an online platform for personalised merchandise, to offer cricket merchandise. Through the customised Cricinfo-Myntra portal, cricket enthusiasts will have the opportunity to buy customised T-shirts, mugs, mouse pads, posters, etc.
Hyundai wants to catch ‘em early. The car maker has launched an initiative to educate young minds about Road Safety, wherein students would be encouraged to present imaginative and interesting ideas by ‘Sketching the i’ as in Hyundai i10. The programme commenced on June 16 and will continue till the third week of August.
Rediff.com India Ltd has invested an undisclosed sum in Vakow.com. The investment is part of Rediff’s strategy to encourage young and promising start-up companies to innovate and build world class products that would be mutually beneficial. Vakow.com allows users to post their SMSes on its website and share them with their friends for free.
CNBC-TV 18 and IBM have come together to launch a special series ‘Innovation at Work’. The show went on air on June 25 and would be telecast on Wednesdays at 7:30 pm, with repeat telecasts on Saturdays at 6:30 pm and Sundays at 6:30 pm. The six-part series highlights India’s contribution to the world of innovation.
With the D-Day nearing for the Beijing Olympics 2008, that will be held from August 8-24, Discovery Channel is gearing up to present a special four-part series titled ‘Ultimate Olympics’ from July 14 takes a look at the innovation, endeavour and commitment that China and her athletes are pouring into hosting and participating in the world’s biggest sporting event.
The Confederation of Indian Industries (CII) has mandated PR agency Vaishnavi Corporate Communication to be its interface with media. The appointment follows the decision by CII to consolidate its communications mandate across various regions. The proposed mandate would encompass CII’s operations both nationally and internationally.
Draftfcb Ulka has brought on board KS Chakravarthy, popularly known as ‘Chax’, as its National Creative Director. As NCD, Chax would serve the primary purpose of building brands and client businesses. Prior to this, he was with Rediffusion DY&R as NCD.
The consumer mindset is evolving, they want a good quality product, with good pre-sale service as they want to understand how the product would fit and what it would do. They also want a product with minimum requirement of after sales service, but want to be sure that should they have a problem, the company is there to support and guide them.