“The cola wars are not about attacking each other but to keep the cola industry alive”
Punita Lal, Executive Director, Marketing, PepsiCo India, claims Pepsi is clearly the choice of the youth. The company has worked hard to get there, speaking to the youth consistently, single-mindedly and innovatively, and that is “a position we have never vacated”.
Punita Lal, Executive Director, Marketing, PepsiCo India, claims Pepsi is clearly the choice of the youth. The company has worked hard to get there, speaking to the youth consistently, single-mindedly and innovatively, and that is “a position we have never vacated”.
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UC Browser Turbo witnesses 5 million downloads amid positive reviews
Monthly active users expected to cross 10 million by FY20
UC Browser Turbo 1.6, a browser with minimalist design from UCWeb, part of Alibaba Innovation Initiatives Business Group, has witnessed strong downloads amidst positive reviews since its launch. The latest version comes with multiple improvements and has attracted a large number of users in India and Indonesia, and witnesses over 5 million downloads globally. The browsing app is expected to clock in 10 million monthly active users by the end of the fiscal year. UC Browser Turbo was launched across 148 countries and regions and is available in eight languages-- English, Indonesian, Vietnamese, Thai, Russian, Portuguese, Spanish and Arabic.
Talking on the success of the browser, Huaiyuan Yang, Vice President, UCWeb Global Business, said, “We are always looking for means to meet varied needs of our vast user base across the globe. UC Browser’s fast downloading and traffic saving features have earned us a strong reputation. UC Browser Turbo is a more convenient search tool with a clean interface and ad block feature for those who want a simple platform to navigate on. It is designed to provide users with a faster search experience. We are delighted at the positive response to the app.”
UC Browser Turbo 1.6 weighs 36M for 32-bit version and 42MB for 64-bit version and comes with a stylish design, smooth interface, fast surfing and downloading. The browser also has a new ‘Share’ function, giving users an option to share website pages and other details with another user. The browser offers multi-language support, which is customisable, and there is a Quick Search function as well Private Browsing and Free Cloud Acceleration within the app. Users have labelled the browser “modern”, “entertaining” and an interface that is “without any unnecessary features”.
UC Browser Turbo’s servers can stabilise downloads in record time. When set on high download threads, the download improves further. The browser allows users to download their preferred videos in advance so they can watch them even without an active internet connection. There is also the option of Customizable Homepage, allowing users to add preferred pages and websites to the home page from Bookmarks, and delete all the default sites to enjoy a blank homepage. The homepage also supports users’ pictures as a background.
Click here to download UC Browser Turbo.
ShareContent, Audience & Monetization: The three pillars of OTT platforms
Karan Bedi, CEO of MX Player, talks about strategies for competition in the OTT sector
MX Player is marching into T2 and T3 markets after its success in T1 cities. Top Talk has invited Karan Bedi, CEO of MX Player, to reveal strategies for competition in OTT sector.
MX Player has become one of the most widely used OTT platforms in India, owning 180 million MAU in India. It has beautifully shifted from simply an offline video player to a streaming-featured platform.
Content, audience and monetisation are the three essential pillars for OTT Platforms. Given to the massive distribution, audience acquisition is the easiest part for MX Player. ‘Regarding to content, we have done a great job. Today we have over 100,000 hours of content on MX,’ says Bedi.
“If you have great content and no audience, you’re not going to go anywhere. If you have great audience and no content, you’re not going to go anywhere. If you don’t have monetisation, eventually you are not going to go anywhere,” he added.
T2 – T5 markets are massive, where user behaviors and demands are quite different from T1 markets. Most Indian families are single-TV households, the population in lower tier cities have even less access to entertainment avenues and screens.
“India is still far away from replacement of screens, now it’s just add-on.” For those users from T2 – T5 markets, when the number of screens rises, there will be more time spent on digital adding on to the time spent on traditional media. The online entertainment content consumption is going to be very high.
Regarding survival hints as an OTT player, Bedi suggests that getting the content supply lines in a manner that is robotic and scalable is really important. It’s also vital to figure out the right models out of 15 different monetization models.
Top Talk is a special series of talks, where we invite industry honchos to have insightful business discussion with us. Ankit Paul, Country Lead - Monetization Strategy and Programmatic at UC, is the anchor to lead the discussion.
UC Ads, is an innovative mobile marketing platform under UC. Leveraging 130 million MAU on UC Browser and 200 million global MAU on 9 Apps, UC Ads connects advertisers with their right audience at the right time. For more information, please visit ucads.ucweb.com or contact via UC-Ads@service.alibaba.com. For instant start of ad campaigns, register on https://ucads.ucweb.com/static/sso/pages/interRegister.html
Register on UC Ads (Web: https://ucads.ucweb.com/static/sso/pages/interRegister.html, mobile: https://mucads.ucweb.com/static/msso/#/clue )