Rich Man's Game Made Affordable to Young Gamers丨Top Talk - UC x ASUS
Watch ASUS India Regional Director Vinay Shetty talk about the secret of his success and how he deals with Monday blues
ASUS India Regional Director Vinay Shetty started his journey with ASUS India in 2006. Now being ASUS India Regional Director, Shetty was the first Indian to hold the position across the world. Under his leadership, ASUS has recorded the highest sales.
Regarding to product portfolio, mobile, gaming laptop, server, LCD and router were the largest growing segments for ASUS for the next five years, says Shetty. Opportunities can be seen under the trends that the average number of house devices continually grows, from 2 to 3 previously to close to 13 currently. Also, users are looking for a second readable and playable screen, while mobile screen is too small for eight-hour usage per day.
Shetty considers the ecosystem as the key factor that brings the sales peak. A product specifically designed for India market brought the first product advantages to ASUS. To deal with the harm to motherboard caused by power fluctuation, ASUS created Anti-Surge, a feature that would be triggered before the power fluctuation reach motherboard, preventing further harm. The innovative product changed the game, and earned time window for ASUS. After the product advantages, ASUS has built up users’ trust, as well as distributors’ and partners’.
In the video, Shetty also talked about his secret ingredients of becoming a successful professional, and how he deals with Monday blues. For more content, watch the video.
Top Talk is a special series of talks, where we invite industry honchos to have insightful business discussion with us. Ankit Paul, Country Lead - Monetization Strategy and Programmatic at UC, is the anchor to lead the discussion.
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