Keeping in view the huge online gaming upsurge, NDTV Convergence has recently launched its free gaming services on Mobile.ndtv.com, its mobile presence branded as NDTV Active. Through free gaming, NDTV Convergence aims to cater to the increasing gaming population on mobile Internet. This service is in collaboration with Hovr Inc.
Ybrant Digital, a Hyderabad-based company offering comprehensive end-to-end digital marketing services worldwide, now unveiled plans to foray into affiliate marketing and co-registration in the coming two years. The company also plans to introduce mobile marketing initiatives in India and China over the next two years.
No, the Jetix Premier League (JPL) is not a cricket tournament for kids, but a one-of-a-kind initiative where viewers will form their individual on-air teams to compete in the Jetix Premier League played on the channel. The channel will tour 600 schools and engage four lakh kids across six metros.
Intex Technologies India Ltd, a company involved in IT hardware and electronics, computers and mobile phones, embarked on a promotion exercise that includes an all-India campaign, TVC and BTL activities based on the concept of ‘Life Version 2.0’. The concept is about human aspiration to experience future and live a life that nobody has lived before.
Elephant Strategy+Design, a design practice firm, has announced a strategic expansion with the formation of a new entity, ‘Brand Planet Elephant’, with its first office in Delhi. The new entity, which will commence operations from August 1, aims to offer a host of multi-disciplinary brand solutions for its clients.
Integrid Media has entered into a strategic alliance with Fumes International to foray into the street furniture segment and expand its OOH inventory in Delhi and Mumbai. The street furniture segment constitutes bus shelters, public utilities, foot over-bridges, etc. and is poised to be the fastest growing in the OOH space in the coming years.
Discovery Travel & Living has embarked on a multimedia campaign highlighting its brand imagery, international lifestyle content and the range of talent that present their shows on the channel every night at 10 pm. The campaign – ‘Turn It On @ 10pm’ – incudes a range of media platforms, including TV, print, online, outdoors and direct. Zenith Optimedia is handling the creative duties.
Coca-Cola has awarded a regional marketing brief to Ogilvy as the soft drinks giant looks to push its sustainability credentials in the Asia-Pacific region. Karen Wong, Coke’s Regional Director of Global Platforms, who ran the pitch, confirmed the news, but would not comment on the brief.
DishTV is launching a new interactive service on its platform called ‘Shaadi Active’. The DTH service provider has tied up with matrimonial portal Shaadi.com for this initiative that would allow DishTV subscribers looking for a prospective life partner to choose from the profiles listed on Shaadi.com, displayed on their TV screens.
In a bid to infuse some more life into Parle Hide & Seek biscuits, Everest Brand Solutions has come up with a multimedia campaign based on the platform of temptation with the tagline ‘Tasty Itna Ki Dil Aa Jaye’. A TVC featuring Hrithik Roshan recently broke on major channels.
When Sun TV Network bought Dinakaran in 2005, it was selling just over 68,000 copies. By March 2007, it had touched 900,657 copies after the relaunch under the Sun Network banner. Now, even as Dinakaran COO RMR Ramesh waits for the latest ABC results to be declared, he is confident that Dinakaran would cross one million copies. His goal is to surpass Malayala Manroama in terms of circulation.
Madhukar Kamath, Managing Director & CEO, Mudra Communications, has been unanimously re-elected President of the Advertising Agencies Association of India (AAAI) for the year 2008-09 at the Annual General Body meeting of the AAAI held in Mumbai on July 22. Colvyn Harris, CEO, JWT, has been elected Vice-President.
Case study presentations continued on day two at EMVIES 2008. The remaining 26 case studies were presented on July 22. The day began with an inaugural speech by Bipin Pandit and Apurva Purohit, who thanked the judges for their time and did a quick recap of the first day’s proceedings. The judges continued to be impressed by the work. With all the case study presentations over, now everyone is looking for the winners.
We do not sell our products through the catalogue; we first let our consumers use the product and then let them decide to do the purchasing. At Mary Kay, we completely refrain from forced selling. As consultants, we might not make the money today, but due to their trust in us and by not being pushy in selling, we believe that the customer would return to us one day.