Date-wise News

Hero MotoCorp won the Advertiser of the Year award & Maxus bagged the Agency of the Year award; Sachin Bansal of Flipkart received the IDMA Person of the Year award

exchange4media Staff 17-April-2012

If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays

Noor Fathima Warsia 17-April-2012

With the announcement of One Show Design and Interactive finalists, there are now 23 entries from India, with DDB Mudra leading the list

exchange4media Staff 17-April-2012

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor

Priyanka Nair 17-April-2012

Bennett, Coleman & Company Ltd has restructured its sales division, Response, to focus on verticals instead of geographies. It has also appointed Anita Nayyar as Director – Customer Engagement

Noor Fathima Warsia 17-April-2012

LS Krishnan joins Amagi Media Labs at a senior leadership position; he will directly report to the management

exchange4media Staff 17-April-2012

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry

Noor Fathima Warsia 17-April-2012

Hindi news channel, Star News will be called ABP News; Bengali news channel, Star Ananda becomes ABP Ananda and Marathi news channel, Star Majha to be called ABP Majha

exchange4media Staff 17-April-2012

Max New York Life’s latest brand campaign, conceptualised by O&M, focuses on the key industry issue of trust deficit associated with insurance agents

exchange4media Staff 17-April-2012

Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of IPL

exchange4media Staff 17-April-2012

Our marketing strategy is based on ‘Strategy of Proof’, a global Axa framework. Proof is nothing but tangible evidence of answering customers’ queries about expectations in a manner that nobody else has.

exchange4media Staff 17-April-2012