Date-wise News
Maxus, Hero MotoCorp, Sachin Bansal win big at IDMA 2012?blur=25

Hero MotoCorp won the Advertiser of the Year award & Maxus bagged the Agency of the Year award; Sachin Bansal of Flipkart received the IDMA Person of the Year award

exchange4media Staff Apr 17, 2012 6:48 PM

CEO must also be Brand Director?blur=25

If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays

Noor Fathima Warsia Apr 17, 2012 10:10 AM

One Show update: 23 Indian entries among the finalists?blur=25

With the announcement of One Show Design and Interactive finalists, there are now 23 entries from India, with DDB Mudra leading the list

exchange4media Staff Apr 17, 2012 9:59 AM

Loop Mobile ramps up OOH initiative this IPL season?blur=25

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor

Priyanka Nair Apr 17, 2012 9:43 AM

BCCL restructures Response to be more national?blur=25

Bennett, Coleman & Company Ltd has restructured its sales division, Response, to focus on verticals instead of geographies. It has also appointed Anita Nayyar as Director – Customer Engagement

Noor Fathima Warsia Apr 17, 2012 9:42 AM

LS Krishnan joins Amagi Media Labs?blur=25

LS Krishnan joins Amagi Media Labs at a senior leadership position; he will directly report to the management

exchange4media Staff Apr 17, 2012 9:40 AM

Global CMOs believe all media agencies are not the same?blur=25

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry

Noor Fathima Warsia Apr 17, 2012 9:40 AM

STAR-ABP end relation; Star News becomes ABP News?blur=25

Hindi news channel, Star News will be called ABP News; Bengali news channel, Star Ananda becomes ABP Ananda and Marathi news channel, Star Majha to be called ABP Majha

exchange4media Staff Apr 17, 2012 8:48 AM

Max New York Life’s new campaign seeks to build trust?blur=25

Max New York Life’s latest brand campaign, conceptualised by O&M, focuses on the key industry issue of trust deficit associated with insurance agents

exchange4media Staff Apr 17, 2012 8:46 AM

Rajasthan Royals team ropes in new merchandise partner?blur=25

Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of IPL

exchange4media Staff Apr 17, 2012 6:02 AM

<b>Saujanya Shrivastava</b>, Chief Marketing Officer, Bharti Axa Life Insurance?blur=25

Our marketing strategy is based on ‘Strategy of Proof’, a global Axa framework. Proof is nothing but tangible evidence of answering customers’ queries about expectations in a manner that nobody else has.

exchange4media Staff Apr 17, 2012 12:00 AM