Date-wise News
Maxus, Hero MotoCorp, Sachin Bansal win big at IDMA 2012

Hero MotoCorp won the Advertiser of the Year award & Maxus bagged the Agency of the Year award; Sachin Bansal of Flipkart received the IDMA Person of the Year award

exchange4media Staff Apr 17, 2012 6:48 PM

CEO must also be Brand Director

If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays

Noor Fathima Warsia Apr 17, 2012 10:10 AM

One Show update: 23 Indian entries among the finalists

With the announcement of One Show Design and Interactive finalists, there are now 23 entries from India, with DDB Mudra leading the list

exchange4media Staff Apr 17, 2012 9:59 AM

Loop Mobile ramps up OOH initiative this IPL season

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor

Priyanka Nair Apr 17, 2012 9:43 AM

BCCL restructures Response to be more national

Bennett, Coleman & Company Ltd has restructured its sales division, Response, to focus on verticals instead of geographies. It has also appointed Anita Nayyar as Director – Customer Engagement

Noor Fathima Warsia Apr 17, 2012 9:42 AM

LS Krishnan joins Amagi Media Labs

LS Krishnan joins Amagi Media Labs at a senior leadership position; he will directly report to the management

exchange4media Staff Apr 17, 2012 9:40 AM

Global CMOs believe all media agencies are not the same

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go: CMOs on changing media industry

Noor Fathima Warsia Apr 17, 2012 9:40 AM

STAR-ABP end relation; Star News becomes ABP News

Hindi news channel, Star News will be called ABP News; Bengali news channel, Star Ananda becomes ABP Ananda and Marathi news channel, Star Majha to be called ABP Majha

exchange4media Staff Apr 17, 2012 8:48 AM

Max New York Life’s new campaign seeks to build trust

Max New York Life’s latest brand campaign, conceptualised by O&M, focuses on the key industry issue of trust deficit associated with insurance agents

exchange4media Staff Apr 17, 2012 8:46 AM

Rajasthan Royals team ropes in new merchandise partner

Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of IPL

exchange4media Staff Apr 17, 2012 6:02 AM

<b>Saujanya Shrivastava</b>, Chief Marketing Officer, Bharti Axa Life Insurance

Our marketing strategy is based on ‘Strategy of Proof’, a global Axa framework. Proof is nothing but tangible evidence of answering customers’ queries about expectations in a manner that nobody else has.

exchange4media Staff Apr 17, 2012 12:00 AM