Loop Mobile ramps up OOH initiative this IPL season

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor

by Priyanka Nair
Published - Apr 17, 2012 9:43 AM Updated: Apr 17, 2012 9:43 AM
Loop Mobile ramps up OOH initiative this IPL season

Loop Mobile, with its association with Mumbai Indians for the Indian Premier League, has intensified its marketing activities across Mumbai. As a part of the initiative, Loop Mobile has rolled out an aggressive outdoor campaign. The campaign is developed by TBWA India and executed by Poster Publicity (GroupM). It will be active till end of May 2012.

The campaign highlights Loop Mobile’s special offer this IPL season of buying a new Member Get Member Prepaid card (MGM) and getting a chance to win match tickets.

“We plan to invest fifty per cent of our marketing budget on OOH. Loop Mobile has always been active in the outdoor space, employing various innovative tools to engage the customer. Cricket, undoubtedly, has mass appeal and outdoor advertising catches the attention of all,” said Arif Ali, Head – Brand and Communications, Loop Mobile (India).

The outdoor campaign covers some key strategic locations, bus wraps, activation at key malls, etc. Also, the telecom player has engagement activities planned at more than 50 Loop Mobile galleries.

“Our hoardings are strategically placed at prominent locations in the city and highlight our association with Mumbai Indians,” added Ali.

Apart from the OOH campaign, Loop Mobile has extended the communication strategy to print, radio and digital media.

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