"Brands need to focus on innovation & consumer-engaging outdoor activities"?blur=25

There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta

Priyanka Nair Oct 18, 2013 8:10 AM

Loop Mobile bets big on transit media to promote its roaming services?blur=25

The outdoor campaign covers some key strategic locations such as railway stations; also utilising hoardings, backlit & non-lit bus shelters, and bus back panels

Priyanka Nair Sep 4, 2013 7:42 AM

Loop Mobile undertakes 360° advertising - literally?blur=25

The brand has put up an OOH display on a 360-degree round LED at Mumbai CST. The campaign is rolled out for 3 months

Priyanka Nair Nov 7, 2012 7:51 PM

Telecom advertisers eye the retail sector?blur=25

Telecom taps the retail space to attract consumer attention at the purchase point

Priyanka Nair Aug 16, 2012 8:10 PM

Guest Column: Reinvent but retain legacy?blur=25

The secret to re-branding is to reinvent a brand without losing/weakening attributes that have worked for it in the past, says Arif Ali of Loop Mobile

Arif Ali Jul 5, 2012 7:18 PM

Loop Mobile ramps up OOH initiative this IPL season?blur=25

Loop Mobile, with its association with Mumbai Indians, intensifies marketing activities; the telecom provider to spend fifty per cent of budget on outdoor

Priyanka Nair Apr 17, 2012 9:43 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16?blur=25

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

IMPACT Annv Spl: Marketing mantras for telecom brands?blur=25

Arif Ali, Head - Brand & Communications, Loop Mobile India Ltd, writes about how to navigate the telecom industry successfully.

Arif Ali Dec 16, 2011 7:39 AM

Loop Mobile to invest Rs 8-10 cr in first phase?blur=25

Loop is rolling out its national TV campaign in early 2012 with a budget of Rs 8-10 crore. The brand will also up its digital marketing spends.

Priyanka Nair Dec 16, 2011 7:32 AM

Loop Mobile, Windchimes in social media marketing pact?blur=25

Loop Mobile has tied up with Windchimes Communications to help build the brand on social networks like Twitter and Facebook.

exchange4media Staff Feb 10, 2011 7:23 AM