Rajasthan Royals team ropes in new merchandise partner

Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of IPL

e4m by exchange4media Staff
Updated: Apr 17, 2012 6:02 AM
Rajasthan Royals team ropes in new merchandise partner

Rajasthan Royals announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of Indian Premier League (IPL).

The Mumbai-based strategic marketing company will be responsible for producing a range of fan cheering equipment that will be sold at cricket stadiums and through retail channels across Rajasthan.

Raghu Iyer, CEO, Rajasthan Royals said, “The merchandising business helps us connect with our fans.”

Essel Marketing & Promotions will also have exclusive rights to source innovative promotional products from around the globe for the team.

Thrilled at the association, Bhavin Thakkar, GM Sales and Marketing, Essel Marketing & Promotions said, “We’re thrilled to be associated with Rajasthan Royals as official merchandising partner. We are sure fans will be delighted to buy and own licensed merchandise.”

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