The concept of localisation and hyper localisation has been yielding positive results in the country. Moving out of national and international news, television news has spread its wings to regional issues and these are the markets to watch out for in the coming years. This market was explored in detail at the exchange4media NewsNext 2010 session titled ‘Has the regional promise delivered?’.
Today, advertising plays an important role when it comes to looking at the business angle of news. With news channels spending large sums on distribution, revenues coming from advertising brands cannot be cornered. This angle of television news was explored at the exchange4media NewsNext 2010 conclave in Delhi on September 1, in the session titled ‘News Television’s Role for Brands’.
The final session of exchange4media NewsNext 2010, held in Delhi on September 1 was the power-packed CEO Panel, which pondered over the topic ‘An Evolved News Television Industry... Is India there yet?’ The panel comprised Barun Das, CEO, Zee News Ltd; G Krishnan, CEO, TV Today Group; Shashi Sinha, CEO, Lodestar UM; and Ashok Venkatramani, CEO, MCCS.
Revenue model for news television came under the scanner at the exchange4media NewsNext 2010, held in Delhi on September 1. The panel was chaired by Headlines Today’s Rahul Kanwal, while the panellists included Sandeep Lakhina, Seema Mohapatra, Avinash Pandey, and Sandeep Sharma. The industry experts agreed that subscription model was the way ahead to generate revenues in the news television business.
The Telegraph has been having a busy time launching three editions in around two months, the latest being from Upper Assam. This launch helps the paper to further strengthen its base in the North Eastern region. The Telegraph had earlier launched its Orissa edition on June 28 and Patna edition on July 28.
Even as the Advertising Agencies Association of India (AAAI) comprises only of industry leaders, the brewing war over the voting process, the appointed executive committee members and posts of influence doesn’t seem to be blowing over. Neither the AAAI’s senior office bearers nor Sandeep Goyal, Chairman, Dentsu India, who has challenged the voting process of the elections in court, seem to be headed towards any solution.
Over a thousand crores are spent every year on the idiot box alone in promoting and sustaining market shares for many brands. According to strategic media consultant Gopinath Menon, more than half the investments are not put to good use as they do not connect with the consumer in any way. He admits it is not a polite statement to make as it involves the mental faculties of many specialists, whose job is to ensure success in the market place.
Three to four years back the ‘compact’ looked like a popular route for many newspapers and there were all kinds of conversations on how this was the format of the future. However, a few years down the line, quite a few of them no longer exist in the market. exchange4media seeks to find out whether the ‘compact’ (also encompassing tabloids and Berliner format) has lived up to its expectations.
In a bid to capitalise on the digital medium, Pizza Hut India has called for a social media pitch, according to senior sources in the industry. Pizza Hut has invited digital agencies to present their new-age ideas on how the brand can be managed on networking websites.
Charles Courtier, Global CEO, MEC, turned Guest Editor of exchange4media.com on September 3. As Courtier guided the team on the pegs for stories and possible lead reports, in a conversation with team exchange4media, he shared his excitement on assuming this ‘new role’ and explained his thought process on some of the developments like Pizza Hut scouting for a social media partner, or the broadsheet versus compact newspaper formats in India or ESPN signing Big B as brand ambassador for Champions League...
ESPN roping in Amitabh Bachchan as brand ambassador for the Champions League T20 tournament has evoked mixed reactions from media planners. exchange4media finds out from media planners whether Big B will help ESPN leverage numbers for the tournament, which starts from September 10, 2010.
<p align=justify>Sugato Banerji Profile: Mr. Sugato Banerji, Chief Marketing Officer of DTH at Bharti Airtel Limited, holds the pivotal position of setting the strategic direction, marketing positioning and customer relationships of its DTH Services. He comes with 20 years of experience in sales, advertising and marketing across several product categories. Previously, he held the position of Director, Debit, Prepaid and Money Transfer and Business Development, South Asia at Visa’ prior to that he worked in Standard Chartered Bank.<br><br> <p align=justify>Airtel digital TV – the DTH service from Bharti Airtel – is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting.