Saurabh Varma, VP, Cinema Marketing, PVR Ltd, says the brand stands for two things -- the facility that it provides, which anybody can match, and the service standard and experiential marketing. The difference in terms of service quality and the passion behind it is the key to PVR’s strategy.
TNS, a leading global market information company, will launch its ‘6thdimension’ online access panels in Malaysia and Thailand. The panels, which will be introduced in August and September this year, will cover the major cities in each country, where Internet usage is now at significant levels and growing fast.
Crest Animation Studios Ltd (Crest), one of India’s leading animation studios, recently signed a deal with Marathon, a well-known French production house in the field of animation. The deal is for a 52-episode TV series targeted at children in the 6-11 age group, with a project size of $18 million.
Raj Express made its debut in Indore on May 28, 2006. According to an official communiqué, the paper touched a figure of 149,489 copies (as per the print order) on the day of the launch. With the launch of the Indore edition, the total paid copies of Indore edition rose to 275,360.
Zee TV has announced a new show as part of its comedy bonanza with the launch of ‘Johnny Aala Re’. In this 30-minute stand-up comedy riot, popular comedian Johnny Lever mimics, spoofs and meets celebrities in his own inimitable style every week, Monday to Wednesday at 10.00 pm on Zee TV.
In a move to strengthen its external communications strategy, CNN-IBN, the English news channel from Television Eighteen Group, has appointed PR Pundit to manage its public relations across India. PR Pundit is also the communications of another TV18 offering, Channel 7.
EMVIES 2006 will maintain the two-stage judging procedure that it has in place. However, the Bombay Ad Club has induced further focus on the need to quantify results of a media plan. Apurva Purohit, Chairperson, EMVIES, believes that while this is a small change, it is representative of the fundamental change in the media landscape today.
O&M India continues to lead the pack at the Luerzer’s Archives, with the agency’s Mumbai office ranking No. 2 – by the number of campaigns published so far. The office has seven published campaigns till date in the bi-monthly Luerzer’s this year.