Date-wise News
Sonal Dabral to join Bates David Enterprise India as Chairman?blur=25

O&M’s Sonal Dabral is all set to join BatesAsia in a dual capacity from October 2007. He comes in as the Regional Executive Creative Director, Asia Pacific, as well as Chairman of Bates David Enterprise, India. He would be working closely with India CEO Subhash Kamath.

exchange4media Mumbai Bureau Jul 25, 2007 5:26 PM

Rajat Jain partners with Mobile2win, joins as CEO and MD?blur=25

Mobile2win India, a leading player in the wireless value added services field, has roped in Rajat Jain as a Partner in the company. Prior to this, Jain was Managing Director of The Walt Disney Company in India and before that, Head of Sony SET MAX. He takes over as MD and CEO of Mobile2win.

exchange4media Mumbai Bureau Jul 25, 2007 5:13 PM

“Domino’s brand is built on the taste platform and 30-minute delivery promise”?blur=25

Ajay Kaul, CEO, Domino’s Pizza India, explains that the essence of the brand is built around the emotional benefit of “satisfies your craving for tasty food at the time of need”. The 30-minute delivery promise is a credible reason for the “at the time of need positioning”. Domino’s target customer is the urban SEC-A family in the age group of 18-35 years, where both husband and wife are working and are short of time.

exchange4media Staff Jul 25, 2007 9:19 AM

NDTV Profit gears up for 2nd NDTV Profit Business Leadership Awards?blur=25

NDTV Profit has announced the second NDTV Profit Business Leadership Awards to be held this year in Delhi on July 27. The Awards are different from other business awards because of its stringent six-stage nomination and selection process.

exchange4media Staff Jul 25, 2007 9:12 AM

White Leaf Entertainment, Maverick Productions join hands for The Gold Awards?blur=25

White Leaf Entertainment and Maverick Productions Pvt Ltd have come together for The Gold Awards, touted as the first ever global television awards. The awards will be in recognition of outstanding achievements in popular as well as technical branches and crafts.

exchange4media Staff Jul 25, 2007 9:11 AM

BPO Co EXL Service scouting for agencies?blur=25

EXL Service, a leading provider of offshore business process outsourcing solutions, is on the lookout for creative and media agencies and has invited leading agencies in Delhi to make a pitch presentation. The agencies estimate the size of the business to be in the region of Rs 10 crore.

Tuhina Anand Jul 25, 2007 9:10 AM

Span Communications bags Bureau of Energy Efficiency account?blur=25

Bureau of Energy Efficiency (BEE) has appointed Span Communications as their media consultants following a multi-agency pitch. The other agencies in the fray included RK Swamy BBDO and Sobhagya. The size of the business is estimated to be close to Rs 25 crore.

exchange4media Staff Jul 25, 2007 9:08 AM

Redefined MTV goes the UGC way?blur=25

The new redefined MTV that premiered on July 21, 2007 has seen a change in the baseline from ‘MTV Enjoy’ to ‘It is My MTV’. The channel aims to be more interactive. As Ashish Patil, General Manager, MTV India, and VP, Creative & Content, puts it, “It will be for the youth and by the youth.”

exchange4media Mumbai Bureau Jul 25, 2007 9:07 AM

Ten Sports sells terrestrial rights of Bangladesh-Lanka tour to Bangladesh TV?blur=25

Ten Sports, in conjunction with Ardent Marketing Ltd, has sold exclusive terrestrial rights of the Bangladesh-Lanka cricket series to Bangladesh Television.

exchange4media Mumbai Bureau Jul 25, 2007 9:04 AM

Cadbury 5 Star takes the power of two, urges people to ‘Kho Jaao’?blur=25

Cadbury 5 Star has launched a new TVC with the theme ‘Kho Jaao’ following a teaser for their interactive website Lostin5star.com. Apart from the TVC and the brand microsite, Cadbury India will also use the outdoor media to promote their second largest brand.

exchange4media Mumbai Bureau Jul 25, 2007 9:03 AM

Havas Communications goes green in key markets?blur=25

Doing its bit to counter global warming, Havas Communications has initiated a programme of carbon emissions reduction and has been approved as a holder of the ZeroCO2 certification of carbon neutrality. India is now the sixth country where this programme will be carried out.

exchange4media Mumbai Bureau Jul 25, 2007 9:02 AM

INX finalises production ‘partners’ for GEC, plans to launch in Nov ‘07?blur=25

Plans for INX Media’s general entertainment channel are fructifying fast. The media entity has zeroed in on 11 production partners for the first content line-up of the channel. Even as the officials didn’t divulge a launch date, it is believed that the target date is in November, 2007.

Noor Fathima Warsia Jul 25, 2007 9:01 AM

Rediffusion DY&R bags Ajuba account?blur=25

Rediffusion DY&R has won the account of Ajuba following a multi-agency pitch. Informed sources pegged the account size around Rs 5-6 crore. The account would be handled by Rediffusion DY&R’s Chennai branch.

Judy Franko Jul 25, 2007 9:00 AM

Contests2win.com joins hands with Futurebazaar.com for ‘Shopaholic Contest’?blur=25

Contests2win.com and Futurebazaar.com have announced the launch of ‘Shopaholic Contest’. The contest enables users to not only visit the site but also prompts them to buy products online.

exchange4media Mumbai Bureau Jul 25, 2007 8:59 AM

: Equus Red Cell wins Capital Foods, Time Out & Neptune Group in Mumbai?blur=25

Equus Red Cell has added three new businesses to its portfolio, this time in Mumbai. The clients won are Capital Foods, Time Out magazine and Neptune Group. The cumulative size of the businesses is around Rs 15 crore.

exchange4media Staff Jul 25, 2007 8:57 AM

TRAI releases consultation paper on Headend-in-the-Sky to promote digital transmission?blur=25

TRAI has released a consultation paper on Headend-in-the-Sky (HITS). HITS is a satellite-based delivery platform for delivering multi-channel television signals to cable operators across the country. It is capable of delivering TV signals in digital form with addressability feature.

exchange4media Staff Jul 25, 2007 8:54 AM