Financial major Kotak Mahindra is reviewing its media duties. In the process, the company has invited agencies to pitch for the business. The outcome of the move is expected in a few weeks. The incumbent on the business is Madison Media. Industry sources peg the business at Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.
N. Dilip Venkatraman, Director-Marketing & Online Projects, CNN-IBN and IBN 7, says IBN as a brand today stands for something that has been experienced by everyone -- automatically there is a brand personality created. Similarly, the tagline ‘Whatever it takes’ has clearly helped differentiate IBN from the rest because it shows “our passion for news”.
As front-end retail chains court the limelight, a bunch of companies is quietly building the back end. This includes marquee names such as Mahindra and Mahindra, Tata Chemicals, ITC, Adani Group, and Euro Fruits, all of which are investing large sums in building supply chains.
Suhel Seth, Managing Partner, Counselage, and his younger brother Swapan Seth, CEO, Equus Red Cell, have jointly bought equity in www.thebig.tv, which aims to be a step ahead of YouTube by creating its own content. The new venture is completely separate from the existing advertising business that Swapan Seth is handling.
After the ‘Bhaiyya ki Khoj’ radio reality concept on the occasion of Raksha Bandhan last year, Radio City and Cadbury have join hands once again to celebrate Raksha Bandhan for the second consecutive year. The radio station plans to celebrate the occasion with listeners in Mumbai, Delhi, Ahmedabad, Vadodara, Jaipur and Lucknow.
ICICI Bank Home Loans and CNBC Awaaz have announced the winners of ‘Real Estate Awards’. Jawaharlal Nehru Urban Renewal Mission won an award for ‘Outstanding Contribution to Real Estate Sector,’ while DLF Developers were named the ‘Most Diversified Real Estate Developers’.
Don E Schultz, President Agora Inc, gave his views on the contemporary communication market where the consumers reign supreme at a seminar organised by MICA, in collaboration with Brand-Finance. Schultz emphasised on the need of a transit from a ‘push’ to a ‘pull’ model of marketing communication.
The ‘Marketing Summit 2007’, organised by CII and in its eighth year, is based on the theme ‘Rewriting Marketing for the ‘New India’ -- Managing Dreams, Realities, Needs and Wants’. The first session had industry experts discussing the notion of ‘Indian consumer’.
Close on the heels of winning Eldeco Developers and the Godfrey Phillips’ Bravery Awards accounts, RK Swamy BBDO Delhi has won the creative duties for the first scooter model to be launched by Suzuki Motorcycles India. The account size is an estimated Rs 12 crore.
The second and post-lunch sessions of the eighth CII Marketing Summit 2007 brought in insights on retaining brand image, factors that drive the Indian market, and the rise of the new consumer segments. The sessions also brought to the fore some new brands to be launched as well as associations to be formed.