Date-wise News
Kotak Mahindra reviews media duties; ac. size Rs 40 crore?blur=25

Financial major Kotak Mahindra is reviewing its media duties. In the process, the company has invited agencies to pitch for the business. The outcome of the move is expected in a few weeks. The incumbent on the business is Madison Media. Industry sources peg the business at Rs 40 crore. Sources inform that Madison Media would not be participating in this pitch.

Noor Fathima Warsia Aug 22, 2007 6:00 PM

JWT bags creative duties of Star One, Star Movies & Star World?blur=25

JWT India has bagged the creative duties of three STAR India channels – Star One, Star Movies & Star World. Other agencies in the fray were Ambience, Euro RSCG and Dentsu Communications. The business is pegged at Rs 20 crore.

Tasneem Limbdiwala Aug 22, 2007 1:06 PM

“CNN-IBN is not competition driven, it is journalistically driven”?blur=25

N. Dilip Venkatraman, Director-Marketing & Online Projects, CNN-IBN and IBN 7, says IBN as a brand today stands for something that has been experienced by everyone -- automatically there is a brand personality created. Similarly, the tagline ‘Whatever it takes’ has clearly helped differentiate IBN from the rest because it shows “our passion for news”.

exchange4media Staff Aug 22, 2007 9:38 AM

Back-end retail catches big firms' fancy?blur=25

As front-end retail chains court the limelight, a bunch of companies is quietly building the back end. This includes marquee names such as Mahindra and Mahindra, Tata Chemicals, ITC, Adani Group, and Euro Fruits, all of which are investing large sums in building supply chains.

exchange4media Staff Aug 22, 2007 9:25 AM

Equus’ Seth brothers buy stake in media portal

Suhel Seth, Managing Partner, Counselage, and his younger brother Swapan Seth, CEO, Equus Red Cell, have jointly bought equity in, which aims to be a step ahead of YouTube by creating its own content. The new venture is completely separate from the existing advertising business that Swapan Seth is handling.

exchange4media Staff Aug 22, 2007 9:21 AM

Radio City and Cadbury join hands to celebrate Raksha Bandhan?blur=25

After the ‘Bhaiyya ki Khoj’ radio reality concept on the occasion of Raksha Bandhan last year, Radio City and Cadbury have join hands once again to celebrate Raksha Bandhan for the second consecutive year. The radio station plans to celebrate the occasion with listeners in Mumbai, Delhi, Ahmedabad, Vadodara, Jaipur and Lucknow.

exchange4media Mumbai Bureau Aug 22, 2007 9:19 AM

ICICI Bank Home Loans & CNBC Awaaz announce winners of Real Estate Awards?blur=25

ICICI Bank Home Loans and CNBC Awaaz have announced the winners of ‘Real Estate Awards’. Jawaharlal Nehru Urban Renewal Mission won an award for ‘Outstanding Contribution to Real Estate Sector,’ while DLF Developers were named the ‘Most Diversified Real Estate Developers’.

exchange4media Mumbai Bureau Aug 22, 2007 9:17 AM

Brand and marketing communication: When consumers seek control?blur=25

Don E Schultz, President Agora Inc, gave his views on the contemporary communication market where the consumers reign supreme at a seminar organised by MICA, in collaboration with Brand-Finance. Schultz emphasised on the need of a transit from a ‘push’ to a ‘pull’ model of marketing communication.

Rishi Vora Aug 22, 2007 9:16 AM

NDTV 24x7 now available in Europe on WorldTV?blur=25

NDTV has expanded its presence in Europe with the launch of NDTV 24x7 on GlobeCast’s WorldTV platform. The channel would be part of WorldTV’s bouquet of premium quality pay television channels, which are now available across Europe.

exchange4media Staff Aug 22, 2007 9:14 AM

CII Marketing Summit 2007: Who is an Indian consumer??blur=25

The ‘Marketing Summit 2007’, organised by CII and in its eighth year, is based on the theme ‘Rewriting Marketing for the ‘New India’ -- Managing Dreams, Realities, Needs and Wants’. The first session had industry experts discussing the notion of ‘Indian consumer’.

exchange4media Staff Aug 22, 2007 9:13 AM

FCB Ulka bags Rs 25-cr Tata Green batteries account?blur=25

Tata AutoComp GY Batteries (TGY) Pvt Ltd has appointed FCB Ulka for the creative duties of Tata Green, a range of environment-friendly automotive batteries. The account size is estimated at around Rs 20-25 crore.

Tasneem Limbdiwala Aug 22, 2007 9:11 AM

RK Swamy BBDO Delhi wins creative mandate for Suzuki scooter launch?blur=25

Close on the heels of winning Eldeco Developers and the Godfrey Phillips’ Bravery Awards accounts, RK Swamy BBDO Delhi has won the creative duties for the first scooter model to be launched by Suzuki Motorcycles India. The account size is an estimated Rs 12 crore.

exchange4media Staff Aug 22, 2007 9:10 AM

Pyramid Saimira Theatre forays into Malayalam film industry; plans to acquire 150 screens in Kerala this fiscal?blur=25

Theatre chain company Pyramid Saimira Theatre Ltd has forayed into the Malayalam film industry. As the first step, PSTL plans to lease theatres in all the release stations located at various towns across Kerala.

exchange4media Chennai Bureau Aug 22, 2007 9:08 AM

India Splendour to return to Los Angeles next year?blur=25

The next edition of India Splendour, an event designed to present the best of Indian art, business, culture and spirituality to American audiences, is scheduled to be held from August 15 to 17, 2008 in Los Angeles.

exchange4media Mumbai Bureau Aug 22, 2007 9:06 AM

Canaan Partners to invest $5.25 million in Cellcast Asia?blur=25

Canaan Partners have announced an investment of $5.25 million in Cellcast Asia Holdings for developing, producing and distributing participative digital content in the whole of Asia, excluding China.

exchange4media Mumbai Bureau Aug 22, 2007 9:05 AM

AOL partners with MTNL to launch co-branded portal?blur=25

AOL India and MTNL have announced their tie-up to launch a co-branded portal that would provide AOL’s products and content to MTNL consumers. A 35:65 revenue sharing model has been worked out between the two companies.

exchange4media Mumbai Bureau Aug 22, 2007 9:04 AM

CII Marketing Summit 2007: On retaining brand image & new launch announcements?blur=25

The second and post-lunch sessions of the eighth CII Marketing Summit 2007 brought in insights on retaining brand image, factors that drive the Indian market, and the rise of the new consumer segments. The sessions also brought to the fore some new brands to be launched as well as associations to be formed.

exchange4media Staff Aug 22, 2007 9:02 AM