Print advertising went up by 5 per cent during the first three months of 2008 as compared compared to the corresponding period of 2007. The advertising ratio of newspapers and magazines was 95:5 during Q1 2008. Social Advertisements led in print advertising during the quarter, with BSNL topping the advertisers’ list in print advertising.
Italian household appliances manufacturer Indesit has chalked out aggressive growth plans for India. The company’s products would be marketed in India by ETA Star Appliances. With an ad campaign already underway, the company is targeting sales of Rs 150 crore in the next one year.
ActiveMedia Technology has recently launched ActiveFRONT, its next generation mobile marketing campaign service. ActiveFRONT is a product and service suite that comprehensively brings the power of WAP and SMS together to deliver fully integrated mobile marketing campaigns.
Saint Gobain Glass India, which has in the past come up with some interesting ads, has recently unveiled a three-part new television campaign conceptualised by Lowe. The new TVC take the humour plank to highlight the ‘solar/heat control’ property of Saint Gobain’s ‘Sun Ban’ reflective glass.
Ganjam, the premium jewellery store with a heritage of over a century, has put in a conscious effort to build the brand to its repute today. While many in this category may just be happy with a few press ads in the glossies, Ganjam got into an association with Julian Walford, Managing Director of Walford Wilkie Ltd, London, to give a definite direction to the brand.
Everest Brand Solutions has been adding new clients to its kitty in Delhi and Mumbai. Sharing his plans, D Rajappa, President, Everest Brand Solutions, told exchange4media, “We’ve had a 30 per cent growth so far this year. We are aiming to double the growth next year. Also, we’ve have had a 40 per cent growth on the new businesses this year.”
TRAI has released its recommendations on foreign investment limits for the broadcast sector, which suggest that within the composite foreign investment limit of 74 per cent, wherever applicable for carriage services, foreign investments up to 49 per cent may be permitted under the automatic route, beyond which FIPB approval would be required as prescribed for the telecom sector.
Satya Upadhya has joined NewsX as Assistant Vice President, Brand Communications. Based in Delhi, Upadhya would be working closely with Mumbai-based Girish Ahuja, who heads Brand Communications as Vice President and reports to Anthony Pettifer, Group Director, Brand Communciations, INX Network.
Low readership figures continue to haunt the magazines genre. Not just the English magazines, vernacular magazines too suffered a decline. The only ones that have managed to register some growth are Tamil fortnightlies (7 per cent) and monthlies (26 per cent) as well as Oriya weeklies (47 per cent).
The story is not too happy for English business publications either in the Indian Readership Survey (IRS) 2008 Round 1. Most players have registered a decline in readership, as was seen in the previous rounds of IRS. There are no surprises in the order – the Economic Times maintains its lead among the pink dailies, while Business Today is the leader among business magazines.
The Times of India has retained its leadership position in both Delhi and Mumbai according to the Round 1 of the Indian Readership Survey (IRS) 2008. An interesting point here is that the readership of key publications in Delhi has seen a clear decline unlike in Mumbai, where players have managed to hold on to their readers.
With the proliferation of opportunity, the industry is also witnessing a specialisation and fragmentation of the marketing functions. Media and creative functions are no longer managed by the same people. Internet advertising is managed separately from mass media advertising… If you measure in fragments, you manage in fragments. This is where MCA or Market Contact Audit comes in.