Date-wise News
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In July last year, Hindustan Times lost its Editor-in-Chief Chaitanya Kalbag. Almost a year down the line,

exchange4media Staff Jun 30, 2008 1:27 PM

‘Mary Kay’s USP lies in its direct selling proposition’?blur=25

Mary Kay has been able to carve a niche for itself in the highly competitive direct selling space in India. Nirupama Rao, Senior Marketing Manager, Mary Kay Cosmetics India, shares with exchange4media how the company has been faring in India so far, as well as the basic mantras of direct selling.

exchange4media Staff Jun 30, 2008 8:43 AM

Domestic airlines advertising in print drop 36 pc in Jan-May 2008 – AdEx Analysis?blur=25

Domestic airlines advertising in print fell by 36 per cent in January-May 2008, compared to the same period in 2007. Full service domestic airlines had maximum share of overall advertising of domestic airlines in print. Kingfisher Airlines Ltd was the top advertiser in the domestic airlines sector in print during January-May 2008.

exchange4media Staff Jun 30, 2008 8:42 AM

Star, Balaji Telefilms to part ways soon?blur=25

In one of the biggest splits in the media and entertainment industry, Star India, one of India's leading broadcasters, will soon part ways with Balaji Telefilms, known for its saas-bahu serials. Star, which holds 25.99 per cent stake in Balaji through Asian Broadcasting, is looking at selling its stake.

exchange4media Staff Jun 30, 2008 8:41 AM

Navbharat Times celebrates 58th Anniversary with Milind Deora as guest editor?blur=25

Navbharat Times celebrated its 58th Anniversary this weekend with a special issue on Sunday, June 29, for which Milind Deora, MP from south Mumbai, stepped in as guest editor. The theme for the anniversary celebrations this year is the ‘Udaan of Hindi Bhashis’ in Mumbai.

exchange4media Staff Jun 30, 2008 8:40 AM

OAC 2008: ‘Outdoor needs a fundamental rethinking of conventional business & marketing strategies’?blur=25

Several interesting sessions like ‘Apunka Ilaka’, ‘Big Fight’ and topics like changing economics of the industry, fundamental rethinking of conventional business, and a look at the outdoor industry in China marked Day 2 of the Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 28.

exchange4media Staff Jun 30, 2008 8:39 AM

OAC 2008: ‘Simplicity pays off, while complexity might not attract the masses’?blur=25

The two-day Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 27-28. The Convention brought together outdoor specialists from India and abroad to discuss various issues. Day One saw the focus on outdoor as a lead medium, innovation, the creative possibilities, and an interesting comparison between radio and OOH.

exchange4media Staff Jun 30, 2008 8:38 AM

Jagran Prakashan launches i-Next in Ranchi, its 9th edition?blur=25

i-Next, the bilingual compact daily from Jagran Prakashan Ltd, launched its edition in Ranchi on June 27. The Ranchi edition is the 9th edition of i-Next. The bilingual compact daily launched its Patna edition a month ago on May 27.

exchange4media Staff Jun 30, 2008 8:35 AM

Seventymm signs on Rediffusion DYR Kolkata as its communication partner?blur=25

Seventymm, a leading player in the movie rental business, has signed on Rediffusion DYR Kolkata as its communication partner. The portal has ambitious plans both in the rental arena and the community space. The size of the account is pegged at Rs 8 crore.

exchange4media Staff Jun 30, 2008 8:34 AM

Zee Bangla’s ‘Sa Re Ga Ma Pa’ all set to go global?blur=25

Responding to its overwhelming success, Zee Bangla’s popular musical reality show ‘Sa Re Ga Ma Pa’ is all set to go global with the launch of ‘Sa Re Ga Ma Pa Viswa Shera’. The programme will have contestants from countries like South Africa, Canada, the Middle East and Bangladesh showcasing their talents.

exchange4media Staff Jun 30, 2008 8:33 AM

OAC 2008: O&M dominates Outdoor Advertising Awards with 20 metals?blur=25

Day two of the Outdoor Advertising Convention (OAC) that was held in Mumbai on June 27-28 saw the Outdoor Advertising Awards (OAA) 2008 being given away. In its fourth year, the Awards saw O&M take home a total of 20 metals, including two Golds. Coming in a distant second was Saatchi & Saatchi, which bagged five metals.

exchange4media Staff Jun 30, 2008 8:32 AM

Srimoyi Bhattacharya, Managing Director & <b>Gayatri Hingorani</b>, Managing Partner, Peepul PR, New York, USA?blur=25

To our mind, the PR industry is coming of age in India with promise of high growth. Because it is still in many ways experimental, the Indian market is far more creative, and bolder than the international market, which tends to work within the box. However, there needs to be stronger strategic thinking, better tailored tools and tactics for each client...

exchange4media Staff Jun 30, 2008 12:00 AM