Mary Kay has been able to carve a niche for itself in the highly competitive direct selling space in India. Nirupama Rao, Senior Marketing Manager, Mary Kay Cosmetics India, shares with exchange4media how the company has been faring in India so far, as well as the basic mantras of direct selling.
Domestic airlines advertising in print fell by 36 per cent in January-May 2008, compared to the same period in 2007. Full service domestic airlines had maximum share of overall advertising of domestic airlines in print. Kingfisher Airlines Ltd was the top advertiser in the domestic airlines sector in print during January-May 2008.
In one of the biggest splits in the media and entertainment industry, Star India, one of India's leading broadcasters, will soon part ways with Balaji Telefilms, known for its saas-bahu serials. Star, which holds 25.99 per cent stake in Balaji through Asian Broadcasting, is looking at selling its stake.
Navbharat Times celebrated its 58th Anniversary this weekend with a special issue on Sunday, June 29, for which Milind Deora, MP from south Mumbai, stepped in as guest editor. The theme for the anniversary celebrations this year is the ‘Udaan of Hindi Bhashis’ in Mumbai.
Several interesting sessions like ‘Apunka Ilaka’, ‘Big Fight’ and topics like changing economics of the industry, fundamental rethinking of conventional business, and a look at the outdoor industry in China marked Day 2 of the Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 28.
The two-day Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 27-28. The Convention brought together outdoor specialists from India and abroad to discuss various issues. Day One saw the focus on outdoor as a lead medium, innovation, the creative possibilities, and an interesting comparison between radio and OOH.
Responding to its overwhelming success, Zee Bangla’s popular musical reality show ‘Sa Re Ga Ma Pa’ is all set to go global with the launch of ‘Sa Re Ga Ma Pa Viswa Shera’. The programme will have contestants from countries like South Africa, Canada, the Middle East and Bangladesh showcasing their talents.
Day two of the Outdoor Advertising Convention (OAC) that was held in Mumbai on June 27-28 saw the Outdoor Advertising Awards (OAA) 2008 being given away. In its fourth year, the Awards saw O&M take home a total of 20 metals, including two Golds. Coming in a distant second was Saatchi & Saatchi, which bagged five metals.
To our mind, the PR industry is coming of age in India with promise of high growth. Because it is still in many ways experimental, the Indian market is far more creative, and bolder than the international market, which tends to work within the box. However, there needs to be stronger strategic thinking, better tailored tools and tactics for each client...