Authors
As a senior editorial person, Kanchan covers digital media, brands and marketing domains. Her previous affiliations include British Medical Journal, Mongabay, Outlook, DNA and NBT. She is the recipient of the Maharashtra Government’s “Excellence in Journalism Award” & “UNFPA Laadli Media National Award”.
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Kanchan Srivastava Aug 31, 2026 8:40 AM
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build deeper engagement with mobile-first audiences
Kanchan Srivastava Aug 27, 2026 9:30 AM
Navin Khemka, President, Client Solutions, WPP Media South Asia, says marketers must look beyond reach and active choice to build long-term memory structures
Kanchan Srivastava Aug 26, 2026 9:25 AM
Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are expected to rise
Kanchan Srivastava Aug 24, 2026 9:38 AM
From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experimentation to scaled production and IP creation
Kanchan Srivastava Aug 21, 2026 8:55 AM
While Emami Paper Mills has cited currency depreciation, imported fibre and chemical costs, capital costs and higher logistics expenses, publishers are questioning both newsprint pricing and quality
Kanchan Srivastava Aug 19, 2026 8:59 AM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local originals turn costlier, global IP next competitive moat
Kanchan Srivastava Aug 17, 2026 8:48 AM
The advisory was to take effect from August 1, but publishers are yet to implement it as they are wary of advertiser backlash amid a soft market, intense competition and the festive season
Kanchan Srivastava Aug 13, 2026 8:33 AM
Exclusive TAM data accessed by e4m shows July 2026 recorded News TV's weakest advertising volumes in four years, with the genre's share of total TV advertising slipping to 9%
Kanchan Srivastava Aug 11, 2026 8:55 AM
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift from content creation to IP ownership
Kanchan Srivastava Aug 6, 2026 9:31 AM
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava Aug 3, 2026 8:43 AM
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance technology bets with sweeping restructurings
Kanchan Srivastava Jul 31, 2026 8:58 AM
A trailblazer in every sense, Sinha’s career spans nearly four decades of redefining how media is planned, bought, and measured in India
Kanchan Srivastava Jul 28, 2026 9:26 AM
INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs
Kanchan Srivastava Jul 27, 2026 8:51 AM
INS call for 15% ad surcharge from Aug 1 has triggered discussion over whether an industry body should step into what has traditionally been a bilateral negotiation between publishers & advertisers
Kanchan Srivastava Jul 27, 2026 8:24 AM
As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a credible, industry-wide readership currency
Kanchan Srivastava Jul 24, 2026 8:47 AM
Ad rates are traditionally determined by readership, circulation, market leadership, inventory and advertiser demand. Ad executives question whether a common 15% surcharge can work across publishers
Kanchan Srivastava Jul 23, 2026 8:26 AM
The move is part of the advertising giant's post-IPG integration strategy as it streamlines agency brands and sharpens media capabilities
Kanchan Srivastava Jul 22, 2026 9:03 AM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance
Kanchan Srivastava Jul 20, 2026 8:32 AM
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and business outcome metrics
Kanchan Srivastava Jul 15, 2026 8:57 AM
Nearly a year after the pilot survey was announced, fieldwork is yet to begin. As publishers question the survey framework, the future of India's print media currency remains uncertain
Kanchan Srivastava Jul 13, 2026 8:13 AM
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
A new WARC report finds marketers believe creativity drives growth, but most cannot prove its business impact. As CFO scrutiny rises and AI reshapes measurement, creative ROI is under fresh debate
Kanchan Srivastava Jul 6, 2026 8:56 AM
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Unlike brands, publishers cannot pass higher input costs on to advertisers. Advertising rates are determined less by production costs than by measurable outcomes, audience quality & ROI, insiders say
Kanchan Srivastava Jul 1, 2026 9:24 AM
Publishers demand 15-25% hike in ad rates saying newsprint, fuel and other input costs have moved up sharply
Kanchan Srivastava Jun 30, 2026 8:36 AM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Narayanaswami Shekhar, Chairman of IOAA & CEO of Times Innovative Media, speaks to e4m on RoadStar’s adoption, agency concerns
Kanchan Srivastava Jun 25, 2026 9:17 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital
Kanchan Srivastava Jun 11, 2026 9:04 AM
BCCL on Wednesday issued a public notice stating that Pune Times Mirror, Ei Samay, NavGujarat Samay and Ahmedabad Mirror are not controlled by the group or any of its affiliates
Kanchan Srivastava Jun 11, 2026 8:54 AM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Kanchan Srivastava May 18, 2026 8:45 AM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
The EU is tightening scrutiny on TikTok and Meta over addictive design features such as endless scrolling, autoplay & push notifications that regulators believe fuel compulsive usage among young users
Kanchan Srivastava May 14, 2026 8:48 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
As Gaurav Gandhi is expected to continue leading Amazon’s unified streaming business, industry attention is now turning to the future roles of Karan Bedi and Amogh Dusad
Kanchan Srivastava May 7, 2026 5:05 PM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
After dismantling its holding structure, consolidating brands and targeting £500 mn in savings, WPP CEO Cindy Rose is now pushing a leadership reset rooted in wellness and performance psychology
Kanchan Srivastava May 6, 2026 9:00 AM
Creative is now driving up to 70% of campaign performance as platform automation erodes targeting advantage. Brands are re-architecting ad budgets, teams and workflows, experts told e4m
Kanchan Srivastava May 4, 2026 8:33 AM
The Federal Trade Commission in US has accused major global agency networks of coordinating advertising boycotts against certain media platforms under the umbrella of ‘brand safety’
Kanchan Srivastava May 1, 2026 9:17 AM
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025, CEO Cindy Rose says in Q1 trading update on Tuesday
Kanchan Srivastava Apr 28, 2026 12:44 PM
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content evolution, flawed metrics and frequency fatigue
Kanchan Srivastava Apr 27, 2026 8:35 AM
With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%
Kanchan Srivastava Apr 24, 2026 8:22 AM
After walking away from Warner Bros. Discovery, Netflix sharpens focus on advertising, live programming, content ownership and ARPU; India could be a key testbed for its next growth phase
Kanchan Srivastava Apr 20, 2026 9:10 AM
Sources tell e4m that the industry added around 5.6 lakh copies
Kanchan Srivastava Apr 17, 2026 8:04 AM
After CEO Sameer Nair’s exit, speculations emerge around Applause Entertainment’s future, its content strategy and leadership
Kanchan Srivastava Apr 15, 2026 6:06 PM
After announcing the pilot test for IRS in September 2025, the MRUC readies IRS pilot framework, but publishers flag concerns over lengthy questionnaire, sources say
Kanchan Srivastava Apr 15, 2026 8:27 AM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
Kanchan Srivastava Apr 14, 2026 8:42 AM
It remains unclear who will take over Nair’s responsibilities or what his next move will be
Kanchan Srivastava Apr 13, 2026 4:09 PM
Even as macro headwinds weigh on ad spends, elections emerge as a cyclical trigger for media recover
Kanchan Srivastava Apr 7, 2026 8:51 AM
GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn
Kanchan Srivastava Apr 3, 2026 8:59 AM
Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range
Kanchan Srivastava Apr 1, 2026 8:45 AM
Kuku TV, Story TV and Quick TV have stormed India’s top 5 download charts, but as deep-pocketed incumbents enter, the next phase will test whether early momentum can translate into durable scale
Kanchan Srivastava Mar 31, 2026 8:45 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
As RCB and Rajasthan Royals transition to new ownership with record deals after the current season, focus shifts to the 2027 media rights cycle as the next key driver of IPL’s valuation trajectory
Kanchan Srivastava Mar 25, 2026 9:52 AM
Industry body says there are no roadblocks from its side; if other stakeholders are aligned, implementation can move ahead
Kanchan Srivastava Mar 25, 2026 9:35 AM
Comscore’s Year in Review 2025 – India Edition reveals year-on-year consumption dips across YouTube, WhatsApp, Facebook and Instagram, signalling the industry is nearing market saturation
Kanchan Srivastava Mar 24, 2026 9:25 AM
MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation
Kanchan Srivastava Mar 23, 2026 9:07 AM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers
Kanchan Srivastava Mar 17, 2026 8:44 AM
With shipments disrupted, rupee weakened and retail inflation rising, brands across FMCG, fashion, beauty, jewellery and hospitality to reassess marketing budgets
Kanchan Srivastava Mar 16, 2026 9:32 AM
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
Experts divided on outcome-linked remuneration; some see scalability in data-led mandates and suggest hybrid models, others warn that limited talent depth & data transparency can hinder adoption
Kanchan Srivastava Mar 6, 2026 9:06 AM
From Publicis and Omnicom to WPP, global ad majors move to capture greater control of the content value chain amid a rapidly evolving marketing landscape
Kanchan Srivastava Mar 5, 2026 8:46 AM
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
NP Digital Co-founder says India’s scale, platform adoption and data velocity are turning the country into a global testing ground for next-generation marketing models
Kanchan Srivastava Feb 28, 2026 8:32 AM
Khemka, WPP Media’s President–Client Solutions says India’s agency ecosystem is undergoing a structural reset as data, tech & evolving client mandates redefine talent, capabilities and growth models
Kanchan Srivastava Feb 26, 2026 9:07 AM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 24, 2026 8:59 AM
From experimentation to core content production, AI is now embedded across film, TV and OTT sectors
Kanchan Srivastava Feb 20, 2026 9:05 AM
As long as TV continues to position itself as complementary within the broader ecosystem, it will retain relevance, Murthy noted
Kanchan Srivastava Feb 19, 2026 9:03 AM
The buzz comes as WPP consolidates creative assets under a unified structure and Omnicom Group folds four PR agencies into two
Kanchan Srivastava Feb 16, 2026 4:06 PM
Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out
Kanchan Srivastava Feb 16, 2026 9:05 AM
Deeper trade integration could lift media spending in newly competitive categories—but the upside will be selective and gradual, say experts
Kanchan Srivastava Feb 12, 2026 9:05 AM
While Porter Novelli has already been folded into FleishmanHillard, IPG’s PR firm WebShandwick will continue as a standalone brand as of now
Kanchan Srivastava Feb 10, 2026 4:32 PM
J.J. Carter will continue as CEO of FleishmanHillard, while Porter Novelli CEO Jillian Janaczek will take on the role of Americas CEO
Kanchan Srivastava Feb 10, 2026 4:02 PM
Microdrama apps floated by Zee5, MX Player, Hoichoi and ShareChat add fresh momentum in the fast-growing short-form video market; Tata Play’s aggregator platform - Shots - set to widen access
Kanchan Srivastava Feb 10, 2026 9:03 AM
As more global agencies eye M&A and Indian independents like Madison, WRM and Gozoop enter the fray—what’s at stake for India’s independent agency ecosystem?
Kanchan Srivastava Jan 30, 2026 8:58 AM
The committee will also interact with publishers who opted out of ABC to understand their concerns, says Karunesh Bajaj, ABC Chairman
Kanchan Srivastava Jan 29, 2026 8:27 AM
Many publishers perceive ABC norms as more stringent than RNI’s, impacting their participation
Kanchan Srivastava Jan 28, 2026 8:29 AM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Kanchan Srivastava Jan 27, 2026 8:43 AM
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
Kanchan Srivastava Jan 22, 2026 8:37 AM
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
Kanchan Srivastava Jan 21, 2026 8:30 AM
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
Kanchan Srivastava Jan 19, 2026 8:49 AM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Kanchan Srivastava Jan 16, 2026 9:01 AM
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
Kanchan Srivastava Jan 15, 2026 9:09 AM
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
Kanchan Srivastava Jan 14, 2026 8:39 AM
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Kanchan Srivastava Jan 12, 2026 8:51 AM
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Kanchan Srivastava Jan 8, 2026 9:17 AM
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Kanchan Srivastava Jan 8, 2026 9:03 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Kanchan Srivastava Jan 7, 2026 9:12 AM
With data moving from backend to strategic core, the world’s largest ad networks are in a race to leverage proprietary ecosystems amid AI, privacy & ROI pressures
Kanchan Srivastava Jan 1, 2026 8:26 AM
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
Kanchan Srivastava Dec 31, 2025 8:41 AM
As agency brands, office spaces and staff begin to consolidate, the merger shifts into execution mode. The key question now is not scale—but who wins & who gets left behind
Kanchan Srivastava Dec 29, 2025 8:42 AM
Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m
Kanchan Srivastava Dec 26, 2025 8:56 AM
From Hotstar’s merger with JioCinema to the Netflix–Warner deal, surge in micro-dramas and regional content, and India’s ban on adult apps, 2025 did reset the OTT playbook
Kanchan Srivastava Dec 23, 2025 9:08 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
Live streaming and fantasy sports are transforming leagues and franchises into year-round content engines rather than seasonal properties, says a PwC report
Kanchan Srivastava Dec 18, 2025 8:57 AM
Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the Managing Director of Trade Desk in an exclusive interview with e4m
Kanchan Srivastava Dec 17, 2025 9:01 AM
Despite exponential growth, content fatigue and supply-side constraints threaten sustainability, says a Redseer report
Kanchan Srivastava Dec 16, 2025 8:53 AM
Heightened ROI scrutiny, increased performance-led investments, sharper personalisation and long-term brand building - defined the 2025 playbook, say leaders
Kanchan Srivastava Dec 16, 2025 8:27 AM
Whoever secures control of Warner Bros., owned HBO, will wield influence in the streaming and theatrical ecosystems, say experts
Kanchan Srivastava Dec 15, 2025 9:00 AM
Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say
Kanchan Srivastava Dec 12, 2025 9:08 AM
After a frenzied run courting real-money gaming platforms, Team India and the IPL are now swinging back to legacy brands
Kanchan Srivastava Dec 9, 2025 9:08 AM
With thousands of employees and common client rosters, India may be one of the toughest markets for Omnicom to stabilise, experts say
Kanchan Srivastava Dec 4, 2025 8:54 AM
India is projected to be the world’s fastest-growing ad market in 2026, supported by cricket world cup, IPL, retail media and short form video
Kanchan Srivastava Dec 4, 2025 8:35 AM
Insiders suggest Omnicom may be prioritising continuity over disruption in India—a sharp contrast to its decisions in creative networks globally, where brands like FCB and MullenLowe have been retired
Kanchan Srivastava Dec 3, 2025 8:35 AM
No mention of flagship media brand–Mediabrands in the new setup; India leaders await clarity on their roles
Kanchan Srivastava Dec 2, 2025 9:28 AM
Omnicom’s strategic, financial, and cultural blueprint is likely to set the tone for the combined organisation globally, say experts
Kanchan Srivastava Dec 1, 2025 7:18 PM
A market defined by unmatched scale, breakneck growth and leadership heavyweights, India now stands at the epicentre of the merger narrative
Kanchan Srivastava Dec 1, 2025 8:46 AM
Stakeholders await clarity on the future of its agencies, leaders, and more than 50,000 employees
Kanchan Srivastava Nov 27, 2025 9:24 AM
This is a defining moment for our company and our industry, said John Wren, the Chairman and CEO of the combined entity
Kanchan Srivastava Nov 27, 2025 7:13 AM
The merger, which will create a $25-billion behemoth, is set to be formally signed in New York today (tomorrow morning in India)
Kanchan Srivastava Nov 26, 2025 8:47 AM
Amit Syngle, Managing Director & CEO of Asian Paints, talks about the strategic rationale behind the brand’s partnership with BCCI, activation plans, broader marketing ambitions, & more
Kanchan Srivastava Nov 25, 2025 1:53 PM
With three mega-holdcos — WPP, Omnicom, and Publicis — now competing at a closer global and domestic scale, brands are likely to gain an additional heavyweight option at the negotiating table
Kanchan Srivastava Nov 25, 2025 8:50 AM
Industry abuzz as speculation mounts over the future of six creative powerhouses under the fold of two ad majors
Kanchan Srivastava Nov 25, 2025 8:22 AM
Final EU clearance accelerates the creation of the world’s largest advertising and marketing powerhouse
Kanchan Srivastava Nov 24, 2025 8:54 PM
The merged entity will remain constrained by strong rivals including WPP, Dentsu, Publicis, and Havas, the commission said
Kanchan Srivastava Nov 24, 2025 5:34 PM
EU's approval was the final regulatory obstacle for the consolidation
Kanchan Srivastava Nov 24, 2025 4:54 PM
A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount — are now being produced with GenAI
Kanchan Srivastava Nov 24, 2025 8:47 AM
Employees across media and creative agencies in the group including GCC Pune are anxious about their future in the new set-up
Kanchan Srivastava Nov 21, 2025 9:15 AM
MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST stabilisation
Kanchan Srivastava Nov 19, 2025 9:03 AM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Kanchan Srivastava Nov 17, 2025 9:00 AM
With no unified measurement currency in sight, marketers are shifting focus from perfect attribution to actionable insights that drive faster, data-led decisions, say experts
Kanchan Srivastava Nov 12, 2025 9:33 AM
Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the grey zone, say experts
Kanchan Srivastava Nov 10, 2025 8:49 AM
For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts
Kanchan Srivastava Oct 22, 2025 8:59 AM
Valued at nearly $1.5 billion and expanding at 12–13% CAGR, India’s animation market is witnessing a content boom as OTT platforms race to capture digital-first audiences
Kanchan Srivastava Oct 22, 2025 8:27 AM
Campaigns this year have moved beyond grandeur to embrace authenticity and shifting toward deeply personal storytelling, say experts
Kanchan Srivastava Oct 16, 2025 8:43 AM
The advertising revenues of Amazon and Flipkart have outpaced their overall marketplace growth, reveal financial reports
Kanchan Srivastava Oct 7, 2025 8:50 AM
Omnicom on Tuesday extended the deadline for IPG’s note exchange offers from Sep 30 to Oct 31, even as both companies hoped to close the deal by Dec 31
Kanchan Srivastava Oct 3, 2025 8:31 AM